Cultura

{ 0 comments }


In Mexico, Grupo Bimbo’s Negrito brand chocolate candy bars are delicious AND good for your hair! All sales final. Hoodie not included.

{ 0 comments }


Check it out: One frantic minute of punk-cumbia La Cucaracha (marijuana que fumar) by Piñata Protest. They are from San Antonio, TX, not that there’s anything wrong with that.

{ 0 comments }

What did we ever do before the Google? Where did a poor pre-Googlite go to find out the big answers and the meaning of Life, the Universe and Everything? Actually, we could Google that. But why even hypothesize? Google has the answers we want today and knows the questions we want to ask even before we ask them:

{ 0 comments }


POCHO Jefe-in-Chief Lalo Alcaraz not only draws and writes stuff but he has admitted to occasional episodes of skanking, and, yes, even moshing. In this video for the Amoeba Music chain, openly-Latino Alcaraz talks about his love for classic ska, vintage mambo and soul music.

{ 0 comments }

They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.

You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?

Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market: [Mas…]

{ 0 comments }

{ 0 comments }

{ 0 comments }

Talk radio guy blows the lid off ‘Mexican swimming lessons’ (video)

by MITCH YUKON May 20, 2013 Cultura
Thumbnail image for Talk radio guy blows the lid off ‘Mexican swimming lessons’ (video)

If you’ve been wondering why the internationally-lauded public school system in Mexico makes sure all the kids get swimming lessons, talk show guy AND education expert Rick Rantz of 1270AM WQTT in Union County, OH, has the answer. Advertising Sales Manager Mike Schnell is at 614.935.1038 if you have more questions.The radio station’s Programming Department [...]

[Mas…]

Disney Day of the Dead faux pas: Latinos turned noise into news (audio)

by Comic Saenz May 17, 2013 Audio
Thumbnail image for Disney Day of the Dead faux pas: Latinos turned noise into news (audio)

From NPR: When Disney tried to trademark Dia de los Muertos for their new movie merchandise inspired by the Mexican holiday, Latinos picked up their own mice, went online and turned things back around. For this week’s News or Noise, Latino USA guest host Luis Antonio Perez speaks with POCHO Jefe-in-Chief Lalo Alcaraz and Kety [...]

[Mas…]