They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.
Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.
You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?
Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market: [Mas…]
It’s in the Jewy Old Testament, written from right to left in Leviticus, Chapter 19, Verses 33-34, where God tells Moses (photo, left):
If a stranger sojourn with thee in your land, ye shall not do him wrong. The stranger that sojourneth with you shall be unto you as the home-born among you, and thou shalt love him as thyself; for ye were strangers in the land of Egypt.
God-fearing Christian Sen. Jeff Sessions (R-AL) sure as Hell doesn’t think that means making nice to undocumented immigrants and he was quite happy to tell evangelical so-called Christian pro-reform advocates that he knows The Bible better than they do.
“I think this idea that somehow love, statements in Leviticus 19, is not the kind of thing that would indicate that we shouldn’t have laws,” Sessions mansplained. “Some people have been citing the Scripture, I think, pretty loosely,” he added. [Mas…]
It’s tough for hermanas out there trying to find love — especially with the anonymity of the online dating world. What makes it even harder for Latinas online is how easy it can be for dudes to be jerks, specifically, racist jerks.
Here’s our list of the top eight racist things said to Latinas in online dating sites:
8. I’ll be your anchor baby.
7. Chupa mi cabra.
6. Our future children won’t speak Spanish, like real Americans. [Mas…]
Here at POCHO headquarters, not all of us own our own homes. As a matter of fact, some of us are the victims of less-than-concerned landlords. Oh, the joys of renting!
Here are the Pocho ocho signs that you’re renting:
8. Your towel rack is broken for weeks at a time and you have to hang your towel on the front stoop, which “brings down property values” but doesn’t lower your rent.
7. You can hear cats having sex on every side of your apartment complex in the middle of the night.
6. Toilets, showers and sinks occasionally overflow with water that smells funny. [Mas…]
Associated Press (AP), the cooperative news service used by print, broadcast and online media, today dropped the term “illegal immigrant” from its stylebook:
‘Illegal immigrant’ no more
Posted on 04/02/2013 by Paul Colford
The AP Stylebook today is making some changes in how we describe people living in a country illegally.
Senior Vice President and Executive Editor Kathleen Carroll explains the thinking behind the decision:
The Stylebook no longer sanctions the term “illegal immigrant” or the use of “illegal” to describe a person. Instead, it tells users that “illegal” should describe only an action, such as living in or immigrating to a country illegally…. [Continued at AP]
But that’s not all! Here are the Pocho Ocho other designations dropped by AP:
8. Chancla-throwers
7. Elote-eaters
6. Paleta people [Mas…]
