(PNS reporting from SILICON VALLEY) Social networking giant Facebook rolled out a new feature to its nearly one billion users this week: Enhanced Liking, which CEO Mark Zuckerberg says gives users the option to waste even more time on the site.
The current Like version allows users to give a thumb’s up on their friends’ status updates, photos, and just about anything else they do on the Web. Enhanced Liking means a user can Like a Like, and so on, in endless iterations.
Zuckerberg told a Wednesday press conference the concept of Enhanced Liking came to him when he was got lost driving to see his friend and mentor Steve Jobs at Apple headquarters. “The address, dude, the address,” he said.
Zuckerberg finally made it to Apple, located at 1 Infinite Loop in Cupertino.
With Enhanced Liking, a user may Like that someone Liked their photo, for example. In return, the original Liker can Like that their friend Liked their Like, and so on, like a reflections reflected in mirrors.
Enhanced Liking, according to company representatives, means users can not only to continue to interact with their friends, but also gives them a reason to use Facebook even longer than they already do.
“Enhanced Liking was created by us to push our mission of enabling interaction worldwide,” said Zuckerberg. “Because, as we all know, if it didn’t happen on Facebook, it didn’t really happen. Here we go loop-de-loop.”
Facebook representatives said there was no limit to the number of times a user could Like a Like or Like that someone Liked a Like.
“I have been waiting for this my whole life, or at least since I joined Facebook in 2009,” said FB user Jenny Martinez outside the press conference. Martinez insisted she was not stalking Zuckerberg, since he is already married, although it’s complicated.
“I have already Liked that my sister Liked my Facebook status about us going to the mall at least 20 times. And every time I Like it again, I feel like I’m still there,” she said, “standing in front of the Gap at the mall. It just takes my Facebook experience so much deeper, I’m glad they changed it for once!”
To test this new feature, please Like this post on Facebook and Like that your friends Liked it, then Like that they Like that you Liked it and then ask them to Like that you Liked that they Liked it.
If it doesn’t work for you, hover over the Like button and click when it says Meh.
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