On Beverly Hills’ Rodeo Drive, it looks a bit like Christmas (photos)

by Comic Saenz on December 11, 2012 in Cultura, Las Fotos

Ramiro J. Gomez is a West Hollywood installation artist who makes and places cardboard avatars of immigrant laborers around Southern California’s richer neighborhoods; his mission is to make normally invisible people visible, if just for a short time.

Monday around 4:30 Gomez was busy populating the cardboard labor force on Beverly Hills‘ famed shopping street, Rodeo Drive, where it’s beginning to look a bit like Christmas — Beverly Hills style, that is. Weather? Sunny, with temperatures in the low to mid 60s ℉.

Here’s what he posted on Facebook:

Finished with the cardboard installation spree today. My heart inevitably was racing, especially when I placed the cutouts on busy Rodeo Dr. but that is the most liberating and rewarding aspect of my project, the ability to go in plain sight and creatively make a statement.

Eloisa is the elote seller, Rodrigo is the paletero, and Mayra is the woman with the balloons. Here’s the view from Gomez’ camera:

CLICK ON THE PHOTOS TO ENLARGE

CLICK ON THE PHOTOS TO ENLARGE

CLICK ON THE PHOTOS TO ENLARGE

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