They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.
Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.
You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?
Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market: [Mas…]
An Open Letter to the Denver Public Library Commission:
I am writing in response to the so-called “ire” that was reported in the Denver Post regarding the new West Denver library being named after Rodolfo Corky Gonzales.
I am an author/publisher and a Denver native. I am also Chicano. My roots in Denver run deep and though I may live far from the Mile High City now, Denver will always be home.
How can one convey to you in such a limited space how iconic Gonzales is? The man is legend, not just in Colorado but nationally. Though the Chicano/a movement is not what it used to be in Denver, its roots are still there. There are those who would balk at this library – those who would like nothing more than to wipe Corky’s memory from the history books, just as they are trying to do with our books and history in Arizona, despite the fact that these things are as American as anything else. Ignorance speaks volumes. [Mas…]
White folks in sombreros and serapes. Spanglish beer commercials every few minutes. Yup, pretty ridiculous, señor.
I agree with most of my friend Gustavo Arellano’s roiling denunciation of Cinco de Mayo, mas o menos.
He says it’s ridiculous, only serves some limited purposes as far as educating about the evils of Imperialism, or the promotion of self-determination, y todo eso. Battle of Puebla my ear. Sure. OK, guey.
However, I think Gustavo misses one big fat Manuel’s El Tepeyac Hollenbeck Burrito-sized point: We’ve got to celebrate with the holidays we have. Not the holidays we want. [Mas…]
(PNS reporting from HOLLYWOOD) Actor and film director Zach Braff has raised $2 million in three days to fund a follow-up to his 2004 film, Garden State.
Over 30,000 Kickstarter backers pledged $2.1-plus million to Braff’s Wish I Was Here, with 25 days left in the campaign.
Not everyone is pleased with the results of this highly-successful crowd-funding effort. Chicano filmmaker Cuahctemoc Esperanza is upset that Braff raised millions yet no one has pledged any Kickstarter money for his documentary Chicana/o Vegan-themed Musical Resistance in Chiapas During the Early 90s. [Mas…]