gustavo arellano


In an Hispanic Heritage Month Latino Heritage Month special video episode, POCHO amigo Gustavo ¡Ask A Mexican! Arellano answers the perennial question: Hispanics? Latinos? WHO ARE YOU PEOPLE?

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necklaceAs POCHO amigo Gustavo Arellano pointed out in his book Taco USA, America loves tacos.

How much does America love tacos, you ask? Taco imagery is everywhere — jewelry (necklace, above), toys, drinks, desserts, babies, kitties, doggies, purses, rear-view mirrors. And how could we make a listicle without the pink taco? [The pink taco final photograph may be NSFW depending on your work. We don't think it is, but you never know, tu sabes?] [Mas…]

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Gustavo ¡Ask A Mexican! Arellano continues on his World Cup kick with a discussion of the Mexican team’s performance in their tied match with Brazil and the spectators’ habit of calling the opposing team putos. [NSFW adult language.] P.S.: Spoiler warning: You may be a puto if….


Gustavo ¡Ask A Mexican! Arellano answers a summertime pregunta: Why do Mexicans go to the beach and swim with their clothes on? [NSFW partial nudity.]

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It’s that Gustavo ¡Ask A Mexican! Arellano guy again, this time explaining why Mexican-American soccer (futbol) fans root for the Mexican team even if the game is against Los United Estates. Arellano, looking a little green, claims it’s one of the cultural peculiarities gabachos hate most about Mexicanos.

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wontontacosPOCHO amigo Gustavo ¡Ask A Mexican! Arellano maintains in his book Taco USA that the tiny tortilla-wrapped bundles of delicioso are American food now.

We’ve concluded that tacos are American as wontons, at least at Applebee’s, where this all-American appetizer costs $6.99. [Mas…]


You know that thing about Chipotle Mexican Grill and how they couldn’t find any Mexican or Latino writers to decorate their bags?

POCHO amigo Gustavo ¡Ask A Mexican! Arellano explains:

Americans love Mexican foods, he says, but hate Mexicans. In other words, they love the beans but hate the beaners.

chipotlebabyAs POCHO amigo Gustavo Arellano noted Friday, Chipotle Mexican Grill pulled a boner when it decided to put short stories from ten famous authors on its cups and bags but couldn’t find one Latino with words worthy enough to wrap its burritos.

There’s now a Facebook book group organizing around this issue and the Pochodores have been brainstorming inspirational packaging ideas as well.

First off all, short stories? Srsly? TL;DR, amiright?

Here are the Pocho Ocho more upworthy Latino quotes Chipotle should have used:

8. There’s a reason you separate the military and the police. One fights the enemies of the state, the other serves and protects the people. When the military becomes both, then the enemies of the state tend to become the people. (Commander William Adama.)

7. Repression….Recession. It’s all the same thing, man. (Cheech Marin.)

6. In a way, all of us has an El Guapo to face some day. For some, shyness might be their El Guapo. For others, a lack of education might be their El Guapo. For us, El Guapo is a big, dangerous guy who wants to kill us. But as sure as my name is Lucky Day, the people of Santa Poco can conquer their own personal El Guapo, who also happens to be the actual El Guapo. (Lucky Day.) [Mas…]

Write, shoot, draw for POCHO and become rich and famous*

by Chale Knickerbocker April 9, 2014 Corporate
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You could be rich and famous* That’s right — you sitting there in your PJs, bunny slippers and Frida Kahlo unibrow. After all, you know better than other people on the Internets, and if you’re so smart, why aren’t you rich? Donut despair! You can turn your Aztlan acumen into fame y fortune in a […]

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Mexican cuisine? It’s multicultural by definition (audio)

by Barney Asada April 7, 2014 Audio
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Gustavo Arellano (the ¡Ask A Mexican! guy and editor of the OC Weekly) says Mexi food is multicultural by definition. “Beer, bacon-wrapped hot dogs, teriyaki bowls are just a few of the foods that have bounced back and forth across Mexico’s borders, ” he explained to American Public Media’s Splendid Table radio program.

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Naranjas, Señor?! Oranges for sale! (video)

by Lucida Grandé March 26, 2014 Cultura
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Post by Being Chicano. The naranjero works hard for his money, so hard for it, honey. As much as this street-vending orange seller looks like POCHO amigo Gustavo ¡Ask A Mexican! Arellano, it’s not him. Here’s Arellano at his weekend gig:

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Gustavo Arellano tells radio about all about tacos (video)

by Barney Asada February 20, 2014 Cultura
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Sonali Kolhatkar of Uprising Radio asks Gustavo Arellano about his book Taco USA: How Mexican Food Conquered America and Gus is full of answers. PREVIOUSLY ON TACOS:

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Contribute to POCHO, get discovered, become rich and famous*

by Comic Saenz February 12, 2014 Corporate
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You could be rich and famous* That’s right — you sitting there in your PJs, bunny slippers and Frida Kahlo unibrow. After all, you know better than other people on the Internets, and if you’re so smart, why aren’t you rich? Donut despair! You can turn your Aztlan acumen into fame y fortune in a […]

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A True Story: How Gustavo and Lalo got on Fox’s ‘Bordertown’

by GUSTAVO ARELLANO January 8, 2014 Cultura
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Want proof that Jesus does more than appear on tortillas? Refry this: Lalo and I are part of Bordertown, the Fox animated show that’ll satirize the Mexicanization of America through the lens of—yep!—a border town. Think about it: two of America’s most locos Mexicans, outrageous cartoonist of La Cucaracha and POCHO Jefe-in-Chief Lalo Alcaraz and […]

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Gustavo Arellano at ASU: The Glories of the Arizona Latino

by Comic Saenz December 19, 2013 Cultura
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POCHO amigo Gustavo Arellano (he’s the ¡Ask A Mexican! guy and editor of the O.C. Weekly) delivered this keynote speech at Arizona State University’s biannual Hispanic Convocation Wednesday. The photo (below) shows him at his day job. Gracias, Arizona State, for asking me to be this year’s Hispanic Convocation keynote. I’m sure it’s a mercy […]

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Visionary behind Doritos Locos Tacos dies at 41 (photos + video)

by MOSCA MEXICAN December 9, 2013 Cultura
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Todd Mills, who came up with the idea for Doritos Locos Tacos, lost his battle with cancer on Thanksgiving. The Little Rock, Arkansas father of two was 41 (photo, above.) USA Today reports: Mills started the Facebook page “Taco Shells from Doritos Movement” in 2009, encouraging followers to “tell Frito-Lay that we demand nacho cheesy […]

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The Latin Grammys: America’s biggest anti-Mexican sham

by GUSTAVO ARELLANO November 20, 2013 Cultura
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Over a decade ago, I wrote an op-ed piece for what was called Pacific News Service but is now New American Media bemoaning how pathetic the Latin Grammys were due to their lack of Mexican music. “The definers of Latin culture,” I wrote then, “have decided that the most popular Latin music genre in the […]

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It’s National Taco Day! Eat ‘em if you got ‘em

by Lalo Alcaraz October 4, 2013 Cultura
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According to either the National Taco Industry Council, or some drunk person who also just made this up, today is National Taco Day in the United Estates. And it says so, on to the online hub of this holiday, NationalTacoDay.com: In 2012, Americans ate 4.5 billion tacos!  That’s 490,000 miles of tacos, which could take […]

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Pocho Ocho sketchy substances in Mexican hot sauce besides lead

by Especial Correspondents August 1, 2013 El Now
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NBC reports that El Pato Salsa Picante has been withdrawn from the American market because tests found it was contaminated with lead. El Pato is just one of several Mexican salsa brands that contain the poisonous substance, according to scientists at the University of Nevada Las Vegas. Of course, there’s no way lead is the […]

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Breaking: Actor Jesse Borrego to unveil new salsa

by Santino J. Rivera July 24, 2013 Cultura
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(PNS reporting from TAMPA) Chicano actor Jesse Borrego, famous for Blood In, Blood Out, is set to unveil a new salsa that he says will “light a fire under your ass!” The salsa, named “Chinga Tu Madre!” will be sold in cans only and is slated for release this September by the Rick Bayless Division […]

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The Pocho Ocho top favorite ways racists try to tell me off

by Lalo Alcaraz July 16, 2013 Cultura
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It comes with the territory — when you tackle controversial issues you attract controversial responses.  Or, as I like to call it, Crackpot Racist Hate Mail From Right Wing Nut Jobs (CRHMFRWNJ for short.) Some of the messages scrawled on paper bags in crayon (and blood?) are mailed to various newspapers around the country that […]

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Gustavo Arellano: Summers, I turn on my inner George Clooney (toon)

by LALO ALCARAZ Y GUSTAVO ARELLANO June 6, 2013 Cartoons
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Summers are when our amigo Gustavo ¡Ask A Mexican! Arellano, editor of the OC Weekly, turns on his inner George Clooney. In a grisly yearly ritual, Gustavo entrusts me, POCHO Jefe-in-Chief Lalo Alcaraz, with the opportunity to illustrate a comic relating some sad aspect of his tragic love life. He writes the comic script, but […]

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Hold on — you mean those taco copters could be for reals?

by MISTER ESPOCK September 7, 2012 Cultura
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It started out as a very well-executed hoax. A Silly Valley startup was marrying advanced four-rotor light helicopter technology with America’s love of Mexican food to create a breakthrough business: Smart-phone-directed delivery of tacolicious love to your location. Blogger Dan Shapiro: The Tacocopters are coming. Sure, the original pitch was a clever troll aimed at […]

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Mainstream media wants to know: WTF are ‘pochos’ and ‘nacos’?

by Lalo Alcaraz July 12, 2012 Cultura
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I have long said it is a Pocho Planet, and maybe you can make the case that it’s a Naco World as well! We all know what a pocha or a pocho is, and the greatness and prestige that designation implies. But if you aren’t clear, or wondering what the hell naco means, watch this mun2 video featuring Gustavo […]

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