gustavo arellano

You could be rich and famous*

That’s right — you sitting there in your PJs, bunny slippers and Frida Kahlo unibrow.

After all, you know better than other people on the Internets, and if you’re so smart, why aren’t you rich?

Donut despair! You can turn your Aztlan acumen into fame y fortune in a matter of weeks, and

It’s easier than you think.

These are the factoids:

This is a proven method that

  • propelled openly-Chicano Lalo Alcaraz and Gustavo Arellano to writing gigs at a new Fox sitcom,
  • zoomed actor and comic Al Madrigal to The Daily Show and
  • teleported NYC standup Elise Roedenbeck from dimly-lit stages in the East Village to the bright TV lights of the new FUSION network in Miami.

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mexicoke
Gustavo Arellano (the ¡Ask A Mexican! guy and editor of the OC Weekly) says Mexi food is multicultural by definition.

“Beer, bacon-wrapped hot dogs, teriyaki bowls are just a few of the foods that have bounced back and forth across Mexico’s borders, ” he explained to American Public Media’s Splendid Table radio program. [Mas…]

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The naranjero works hard for his money, so hard for it, honey.

As much as this street-vending orange seller looks like POCHO amigo Gustavo ¡Ask A Mexican! Arellano, it’s not him.

Here’s Arellano at his weekend gig: [Mas…]

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Sonali Kolhatkar of Uprising Radio asks Gustavo Arellano about his book Taco USA: How Mexican Food Conquered America and Gus is full of answers.

PREVIOUSLY ON TACOS: [Mas…]

You could be rich and famous*

That’s right — you sitting there in your PJs, bunny slippers and Frida Kahlo unibrow.

After all, you know better than other people on the Internets, and if you’re so smart, why aren’t you rich?

Donut despair! You can turn your Aztlan acumen into fame y fortune in a matter of weeks, and

It’s easier than you think.

These are the factoids:

This is a proven method that

  • propelled openly-Chicano Lalo Alcaraz and Gustavo Arellano to writing gigs at a new Fox sitcom,
  • zoomed actor and comic Al Madrigal to The Daily Show and
  • teleported NYC standup Elise Roedenbeck from dimly-lit stages in the East Village to the bright TV lights of the new FUSION network in Miami.

[Mas…]

twoamigosWant proof that Jesus does more than appear on tortillas?

Refry this: Lalo and I are part of Bordertown, the Fox animated show that’ll satirize the Mexicanization of America through the lens of—yep!—a border town.

Think about it: two of America’s most locos Mexicans, outrageous cartoonist of La Cucaracha and POCHO Jefe-in-Chief Lalo Alcaraz and the notorious author of the ¡Ask a Mexican! column, are on a primetime network TV show. Together (photo, above.) To raise DESMADRE. In an industry that still mostly casts Mexicans as cholos, maids, or… [Mas…]

Gustavo Arellano at ASU: The Glories of the Arizona Latino

by Comic Saenz December 19, 2013 Cultura
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POCHO amigo Gustavo Arellano (he’s the ¡Ask A Mexican! guy and editor of the O.C. Weekly) delivered this keynote speech at Arizona State University’s biannual Hispanic Convocation Wednesday. The photo (below) shows him at his day job. Gracias, Arizona State, for asking me to be this year’s Hispanic Convocation keynote. I’m sure it’s a mercy […]

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Visionary behind Doritos Locos Tacos dies at 41 (photos + video)

by MOSCA MEXICAN December 9, 2013 Cultura
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Todd Mills, who came up with the idea for Doritos Locos Tacos, lost his battle with cancer on Thanksgiving. The Little Rock, Arkansas father of two was 41 (photo, above.) USA Today reports: Mills started the Facebook page “Taco Shells from Doritos Movement” in 2009, encouraging followers to “tell Frito-Lay that we demand nacho cheesy […]

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The Latin Grammys: America’s biggest anti-Mexican sham

by GUSTAVO ARELLANO November 20, 2013 Cultura
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Over a decade ago, I wrote an op-ed piece for what was called Pacific News Service but is now New American Media bemoaning how pathetic the Latin Grammys were due to their lack of Mexican music. “The definers of Latin culture,” I wrote then, “have decided that the most popular Latin music genre in the […]

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It’s National Taco Day! Eat ‘em if you got ‘em

by Lalo Alcaraz October 4, 2013 Cultura
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According to either the National Taco Industry Council, or some drunk person who also just made this up, today is National Taco Day in the United Estates. And it says so, on to the online hub of this holiday, NationalTacoDay.com: In 2012, Americans ate 4.5 billion tacos!  That’s 490,000 miles of tacos, which could take […]

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Pocho Ocho sketchy substances in Mexican hot sauce besides lead

by Especial Correspondents August 1, 2013 El Now
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NBC reports that El Pato Salsa Picante has been withdrawn from the American market because tests found it was contaminated with lead. El Pato is just one of several Mexican salsa brands that contain the poisonous substance, according to scientists at the University of Nevada Las Vegas. Of course, there’s no way lead is the […]

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Breaking: Actor Jesse Borrego to unveil new salsa

by Santino J. Rivera July 24, 2013 Cultura
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(PNS reporting from TAMPA) Chicano actor Jesse Borrego, famous for Blood In, Blood Out, is set to unveil a new salsa that he says will “light a fire under your ass!” The salsa, named “Chinga Tu Madre!” will be sold in cans only and is slated for release this September by the Rick Bayless Division […]

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The Pocho Ocho top favorite ways racists try to tell me off

by Lalo Alcaraz July 16, 2013 Cultura
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It comes with the territory — when you tackle controversial issues you attract controversial responses.  Or, as I like to call it, Crackpot Racist Hate Mail From Right Wing Nut Jobs (CRHMFRWNJ for short.) Some of the messages scrawled on paper bags in crayon (and blood?) are mailed to various newspapers around the country that […]

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Gustavo Arellano: Summers, I turn on my inner George Clooney (toon)

by LALO ALCARAZ Y GUSTAVO ARELLANO June 6, 2013 Cartoons
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Summers are when our amigo Gustavo ¡Ask A Mexican! Arellano, editor of the OC Weekly, turns on his inner George Clooney. In a grisly yearly ritual, Gustavo entrusts me, POCHO Jefe-in-Chief Lalo Alcaraz, with the opportunity to illustrate a comic relating some sad aspect of his tragic love life. He writes the comic script, but […]

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Hold on — you mean those taco copters could be for reals?

by MISTER ESPOCK September 7, 2012 Cultura
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It started out as a very well-executed hoax. A Silly Valley startup was marrying advanced four-rotor light helicopter technology with America’s love of Mexican food to create a breakthrough business: Smart-phone-directed delivery of tacolicious love to your location. Blogger Dan Shapiro: The Tacocopters are coming. Sure, the original pitch was a clever troll aimed at […]

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Mainstream media wants to know: WTF are ‘pochos’ and ‘nacos’?

by Lalo Alcaraz July 12, 2012 Cultura
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I have long said it is a Pocho Planet, and maybe you can make the case that it’s a Naco World as well! We all know what a pocha or a pocho is, and the greatness and prestige that designation implies. But if you aren’t clear, or wondering what the hell naco means, watch this mun2 video featuring Gustavo […]

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Dear Mr. Politically-Correct Burrito Preservationist: WTF?

by Jefe Boyardee June 8, 2012 Cultura
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This guy Juan Faura is all pissed off because burritos aren’t just the way he wants them to be anymore. Now they have icky stuff in them. Breakfast stuff sometimes. Bleu cheese even. The Horror! Bleu cheese and chikken (yes with two Ks) with thyme “burrito” really?  Burrito?  What is going on?  I’ll tell you what’s […]

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Gustavo Arellano: This one goes out to all the community college grads

by GUSTAVO ARELLANO May 24, 2012 Cultura
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Author, editor and POCHO amigo Gustavo Arellano delivered this commencement speech yesterday to the graduates of Long Beach Community College: Gracias for having me here, Vikings. I come from that evil land over yonder on the other side of the 405 — Orange County. Por favor don’t hold it against me, as I come to […]

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