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salvadorlitvakI’m pretty sure I was the only redhead at the NYU Latino Law Students Association Gala in the spring of 1990. The food was delicious, my date looked stunning, and I was glad I had jumped on the opportunity when I received the LALSA invitation.

My journey to that moment began 25 years earlier. I was born in Santiago, Chile in 1965: a third generation Chilean on my father’s side (whose people came from Odessa), and first generation on my mother’s side, who arrived when she was 12 from Hungary.

We left Chile in 1970 after the election of socialist president Salvador Allende. For Mom, socialism was close enough to the Soviet regime she’d fled in Hungary.

I started kindergarten at P.S. 81 in the Bronx. With a curly mop of flaming red hair and speaking only Spanish, I immediately embarked on a lifelong career of not fitting in. I learned English fast, but I still felt like an outsider. I got into X-Men comics because I identified with the mutants.

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Happy Inko de Mayo from La Cucaracha!

Yes, today is the day where we celebrate cartoonists, as it is National Cartoonists Day.

Serio, the National Cartoonists Society started this event a few years ago, apparently  because they had no Latino members at the time who might have mentioned May 5 is already Cinco de Mayo, but, hey, I’m glad they ran with it! [Mas…]

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In the first study of its kind, the American Jewish Committee has taken a comprehensive look at the Americans who claim both a Latino and Jewish identity – all 200,000 of them.

Religion News Service reports:

As a group, Jewish Latinos don’t get much attention — either from Jews or Latinos in the U.S. [Mas…]

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Advertising agency ZUBI (in Florida, of course) steps up for the minority of “Latinos” and “Hispanics” who aren’t Mexican — and people who hate tacos. Because “Latino emotions,” tu sabes, are different and require special emoji. [Mas…]


Remember how Donald Trump or somebody like him put out a casting call for a Latina to play the Donald’s executive assistant in an internet video?

SoCal actor Diana Burbano sent in this audition tape.

cucalatinos4trump

Casting Call: Latina actress to play Donald Trump’s assistant (photo)

by LUKES LEGIT March 6, 2016 El Now
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Are you an attractive and passionate Latina actress, 21-35, with perfect English and a slight Hispanic accent who wants to deliver scripted monologues talking straight to the camera about your experiences working as an executive assistant for Donald Trump for an Internet video of some sort? Don’t apply if you’re in the Screen Actors Guild, […]

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New Academy Awards statuette promotes diversity (toon)

by JUNCO CANCHÉ February 26, 2016 Cartoons
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Que lastima! The GOP’s Latino candidates are anti-Latino

by Dr. Alvaro Huerta February 25, 2016 El Now
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Growing up on the mean streets of East Los Angeles, I, like many of my childhood friends, feared the police more than the local gang, Big Hazard. Specifically, we dreaded Latino police officers, since they had a reputation of being more brutal than their white peers with us — poor Chicano kids from the projects. […]

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What Being Hispanic Means to Me: A Short Story (video)

by Moctezuma Cortés February 23, 2016 Cultura
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Live from her bedroom, California-native high school senior Allison Reyes explains the heartaches and joys of Being Hispanic. SPOILER: If she had to do it all over again, she wouldn’t change a thing.

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Tell the truth: Texas Rangers killed Mexicans, not ‘Hispanics’ or ‘Latinos’

by Sara Inés Calderón February 8, 2016 Cultura
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It’s OK to say the M word: Mexican. Recent coverage of a new exhibit at a Texas museum — with headlines like “The Texas Rangers Killed Hundreds of Hispanic Americans During the Mexican Revolution” (screen capture above) and “Texas Finally Acknowledges Rangers Killed Hundreds of Latinos,” — is not only historically incorrect but a dangerous […]

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Today’s POCHO Hatemail: You pathetic little burritos are obviously idiots

by ANONYMOUS EMAIL CORRESPONDENT #327 February 2, 2016 Cartoons
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Forgive me for the very long message, but oh, you did allow me a lot of room. Saw the little cartoon you burritos did calling Trump a nazi. All the rubbish aside, it isn’t even slightly funny, or amusing, or witty. Just on the strength of the cartoon, you’re obviously idiots. But you’re also crackpots, […]

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A funny thing happened on the way to ‘Bordertown’

by Lalo Alcaraz January 9, 2016 Cartoons
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Hola. I’m Lalo Alcaraz. You might know me. I have been a Chicano political cartoonist forever. I know, I know, it’s God’s work, you’re welcome. Now, all of a sudden I’m a primetime TV writer and producer. Huh? Yes, the last two years in my life have been a super WTF. With ten percent LOL. […]

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¡Hola, America! It’s time to watch @BordertownOnFOX (videos, photos)

by GUSTAVO ARELLANO Y LALO ALCARAZ December 29, 2015 Cultura

Gentle Cabrones: After more than two years of plugging this again and again, the day has finally arrived: Bordertown is debuting THIS SUNDAY, January 3, on FOX at 9:30 PM (8:30 PM Central) and will be on every Sunday afterward (and on Hulu, too)! If you’ve been living inside Donald Trump’s culo all this time, […]

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Hillary: I’m like your abuela! Twitter: #NoMames #NotMyAbuela

by Verdana Bold December 23, 2015 El Now

Hillary Clinton’s campaign shared the “7 Ways Hillary Clinton Is Just Like Your Abuela” on her website Tuesday (photo), after daughter Chelsea announced that she was pregnant. “[Hillary] isn’t afraid to talk about the importance of el respeto,” the site proclaimed, and “she knows what’s best.” Also, we learned, “she reacts this way when people […]

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Santa hates milk and cookies, kids! He ❤️ arroz, frijoles, plantanos y res

by MOSCA MEXICAN December 15, 2015 Cultura
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Attention Latino/Hispanic children in southeast Florida: Santa Claus does not want your milk and cookies, kids. He wants plantanos, y arroz y frijoles negros y res (could be puerco) … from Sedano’s.

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Veronica and Ruben Villa are expecting: Welcome Baby Tajin (video)

by Barney Asada December 11, 2015 Cultura

Is this is the spiciest expectant parents announcement video ever? PREVIOUSLY ON TAJIN:

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La Cucaracha: I’m dreaming of a Latino Santa (5 toons from 2005)

by Lalo Alcaraz December 8, 2015 Cartoons
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Hollywood needs Mexicans! Put POCHO on your Christmas list

by José Canusí November 27, 2015 Corporate
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Hollywood needs Mexicans. We’ve been been saying it since we started: MAY 2012: Hollywood Spaniards, Puerto Ricans plan ‘ultimate’ Chicano film AUGUST 2013: Casting director to actor: Can you act more ‘Mexican’? (video) APRIL 2014: Pocho Ocho reasons why Latinos are Hollywood’s best customers

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La Cucaracha: Why did Lorne Michaels of SNL book Donald Trump? (toon)

by Lalo Alcaraz October 30, 2015 Cartoons

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Hollywood and Silicon Valley agree: ‘We dig diversity!’ (photo)

by MONTE ZUMBA October 28, 2015 Cultura
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[Photo via Paul Coelho. Thanks!]

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Driving While Hispanic? In Kentucky that’s ‘probable cause’ (video)

by Comic Saenz October 21, 2015 El Now
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In Kentucky, aka KY, the state with the same initials as a popular personal lubricant, County Attorney John K. Carter says being Hispanic is reason enough for a motorist to be pulled over by police in Oldham County. In open court. With video rolling. And the defense attorney pretends she didn’t hear that, just like […]

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