They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.
Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.
You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?
Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market: [Mas…]
It takes an ace newsman like Stephen Colbert to get to the bottom of the barrel of reasons why the Heritage Foundation’s report on immigration says legalization will cost us six trillion dollars and the entire Hispanic race has lower IQs than native white Americans.
Happy Inko de Mayo from La Cucaracha!
Yes, today is the day where we celebrate cartoonists, as it is National Cartoonists Day.
Serio, the National Cartoonists Society started this event a few years ago, apparently because they had no Latino members at the time who might have mentioned May 5 is already Cinco de Mayo, but, hey, I’m glad they ran with it!
So, let’s honor our ink-stained heroes who go back to the drawing table day after day and try to provide you with some laughs, smirks or even a muted chuckle. I am happy to double celebrate on this day, especially as a Chicano cartoonist and avid Battle of Puebla recreator. So throw a few back today (of course I mean espresso, we’re celebrating cartoonists for heaven’s sake!)
(PNS reporting from HOLLYWOOD) Actor and film director Zach Braff has raised $2 million in three days to fund a follow-up to his 2004 film, Garden State.
Over 30,000 Kickstarter backers pledged $2.1-plus million to Braff’s Wish I Was Here, with 25 days left in the campaign.
Not everyone is pleased with the results of this highly-successful crowd-funding effort. Chicano filmmaker Cuahctemoc Esperanza is upset that Braff raised millions yet no one has pledged any Kickstarter money for his documentary Chicana/o Vegan-themed Musical Resistance in Chiapas During the Early 90s. [Mas…]
(PNS reporting from WASHINGTON, D.C.) Rep. Louie Gohmert (R-TX) warned Wednesday that “radical Islamists” are being “trained to act like Hispanic[s]” and cross the U.S.-Mexico border.
“We know Al Qaeda, which has changed its name to Al Pastor, has camps with the drug cartels over there on the other side of the Mexican border,” he warned on C-SPAN.
“Arabs are now being trained to come in and act like Hispanics instead of radical Islamists. They teach them to say ‘homeboy’ instead of ‘habibi,’ they show them how to watch ‘telenovelas’ instead of Bin Laden videos. It’s pure evil!” [Mas…]
(PNS reporting from HOLLYWOOD) Something was missing on last night’s already barely diverse Oscars show:
Latina actress and icon Lupe Ontiveros was outrageously not included in the In Memoriam segment of the 2013 Oscars telecast, nor in the Oscars Web Gallery.
The veteran actress, who passed away in July, was missing from the annual segment when Hollywood’s own are remembered, if for only three seconds.
This reporter reached out to the Academy of Motion Picture Arts & Sciences and spoke with longtime Academy member, film producer Irving Oldenwhyte.
Oldenwhyte was incredulous when I brought up the fact that Lupe Ontiveros was excluded. “Why would we put her in that segment? That’s for people in the talkies!” said Oldenwhyte.
When informed that Lupe Ontiveros had acted in dozens of films, including Selena, El Norte, As Good As It Gets, The Goonies and many more, including countless TV series, Oldenwhyte remained astonished. “She’s an actress? I thought she was a maid.” [Mas…]
Will a Republican shift on immigration help them with Hispanic voters? The Daily Show’s Senior Latino Correspondent Al Madrigal is in Jon Stewart’s His Panic Room as they explore the GOP’s Nuevo Deal. Jessica Williams sneaks in to assist. DISCLOSURE: Madrigal is also POCHO’s Migrant Editor.
(PNS reporting from ARIZONA) The 10-year-old at Frank Elementary School in Guadalupe who got arrested Tuesday learned a valuable lesson about Sheriff Joe Arpaio and celebrity deputy Steven Seagal:
Don’t fuck with them.
According to the sheriff’s office, the boy had planned to beat one of his classmates at the Maricopa County school with a Wiffle Ball® bat but ended up on the wrong end of Steven Seagal’s sealskin boots instead.
Maricopa County Sheriff’s Office detectives were called to the elementary school by officials who were learned of the plot and found the student in possession of a tattered Wiffle Ball® bat. [Mas…]