latino

whitejobsfThe Atlantic analyzed the stats and guess what!? Some professions in the United Estates are positively teeming with white people — jobs like veterinarian, espeech sangwich pathologist and meelrye (chart excerpt, above).

Hurm, we said, perhaps we can fabricate a similar list of America’s brownest jobs.

“So let it be written, so let it be done!” said Pharoah, another white dude. And we did. Here’s our list of America’s Pocho Ocho Top Brownest Jobs:

8. Piñata Fluffer

7. Chief Cleavage Officer for Spanish Language TV Network News Division

6. Tia Guadalupe Gutierrez Santa Maria de Los Angeles y Zacatecas [Mas…]

{ 0 comments }

beerchata(PNS reporting from WASHINGTON, D.C.) Latino and African-American activists hate Beerchata’s new TV ad campaign.

The first scheduled commercial, which airs today, repurposes old video of the late Ricky Martin Luther King to sell the new alcoholic concoction.

The ad shows King, digitally inserted into classic footage of a 1963 civil rights rally at the Washington Monument, telling the crowd that he had a dream, “a dream about drinking Beerchata, the passionate horchata-flavored malt beverage from our amigos at Cervezeria Pochteca.”

“This I Have a Drink! commercial is an insult to the civil rights movement,” Ron de Cuba, told reporters Sunday.

“And it is an insult to insinuate that Latinos drink Beerchata.”

De Cuba is the author of the Amazon best-selling free audiobook The Revolution Will Be Advertised.

The author spoke at a press conference at the Watergate Hotel here organized by Not White Activists, an advocacy, diversity and solidarity community coalition of, by and for persons of color. [Mas…]

{ 0 comments }

cucahatemail

{ 0 comments }


In the final decade of the 20th Century Public Enemy‘s epic By the Time I Get to Arizona spotlighted the Hate State of Arizona’s failure to implement the Martin Luther King Day holiday.

#blacklivesmatter

{ 0 comments }

(PNS reporting from WASHINGTON, D.C.) America will pause Monday to remember the life and message of Ricky Martin Luther King Jr., whose Tengo a Dream y Dance! speech changed the nation forever.

Post offices and other public facilities will be closed, banks and stock exchanges are taking the day off and salsa picante and sweet potato pie – his favorite snack combo – will go on sale all across America. Monday would have been RMLK’s 39th birthday.

Despite his tragic death in 2007 (he was shot and killed by the president of his fan club before an appearance in Dallas) King’s promotion of “love, equality, justice, innocence, malice, refuge, oppression, freedom” has continued to resonate for confused African-Americans, Latinos, Afro-Latinos and Anglos alike. [Mas…]

{ 0 comments }

cucajugotmail

{ 0 comments }

cucaselfhatemail2

{ 0 comments }


alcoconutPOCHO Migrant Editor Al Madrigal’s epic quest for identity — Half Like Me — debuts on FUSION next Thursday.

Coconut Madrigal (white inside, brown outside) knew turning an intensely personal journey into a docu-comedy wouldn’t be one easy trick, but he never anticipated what happened next.

“I set out to dial down my pocho level from a ten to a five,” he told POCHO in a text message Tuesday night, “and ultimately something much greater and unexpected happened. I ended up not giving a shit.”

“I encourage others to try it, feels great.”

Al got some help from three mostly-reliable sources:

[Mas…]

{ 0 comments }

La Cucaracha: Ridley Scott presents ‘Mexodus’ (toon)

by Lalo Alcaraz January 5, 2015 Cartoons
Thumbnail image for La Cucaracha: Ridley Scott presents ‘Mexodus’ (toon)

[Mas…]

This GOP Latino outreach telenovela didn’t go viral because _____

by María Purísima December 29, 2014 Cultura
Thumbnail image for This GOP Latino outreach telenovela didn’t go viral because _____

So big the plans! Such wow! Much viral with the veggies that talk, or so they thought. We just found out about this project, which The Federalist explained over the summer: Businesswoman Clara Del Villar [photo, right] wants to help the GOP. A Dominican-American, Del Villar has watched conservatives and libertarians repeatedly fail to connect with Latinos. […]

[Mas…]

Los Cenzontles: ‘¡Soy México Americano!’ How about you? (video)

by QUESO QUESEM December 26, 2014 Cultura
Thumbnail image for Los Cenzontles: ‘¡Soy México Americano!’ How about you? (video)

Los Cenzontles (The Mockingbirds) are México Americano. Y ustedes tambien? [Words and music by R. Fuentes.] Mira the lyrics:

[Mas…]

Hollywood needs Mexicans! Put POCHO on your Christmas gift list

by José Canusí December 20, 2014 Corporate
Thumbnail image for Hollywood needs Mexicans! Put POCHO on your Christmas gift list

Hollywood needs Mexicans. Chris Rock just pointed that out to “the industry” in the Hollywood Reporter: …but forget whether Hollywood is black enough. A better question is: Is Hollywood Mexican enough? You’re in L.A, you’ve got to try not to hire Mexicans. It’s the most liberal town in the world, and there’s a part of […]

[Mas…]

Video Hall of Montezuma: Esteban Colberto’s Greatest Latino Hits

by Soy Capitan December 19, 2014 Cultura
Thumbnail image for Video Hall of Montezuma: Esteban Colberto’s Greatest Latino Hits

He’s gone from the Report, but Esteban Colberto will always be in our hearts, and online, as long as these video links stay alive. Check ‘em out: Save the planet, stop illegal immigration (Colbert Report video) Hispanic Heritage Month with Fox News y Esteban Colberto (video) Stephen Colbert, John Malkovich: ‘Cesar Chavez’ hates America (video) […]

[Mas…]

Ask A Mexican: Why do Salvadorans and Mexicans hate so much? (video)

by Comic Saenz November 20, 2014 Cultura
Thumbnail image for Ask A Mexican: Why do Salvadorans and Mexicans hate so much? (video)

Gustavo ¡Ask A Mexican! Arellano steps back into the video limelight to ponder the question: Why do Mexicans (and Mexican-Americans) and Salvadorans (and Salvadoran-Americans) hate each other so much? Is it because Salvadoran horchata is better than Mexican horchata? And the fact that pupusas kick gorditas’ culinary nalgas? Or are they just following an age-old […]

[Mas…]

Breaking: New Latino Christmas cereals from Kellogg’s

by HABLO PICASSO November 18, 2014 Cartoons
Thumbnail image for Breaking: New Latino Christmas cereals from Kellogg’s

Look for Jesu Krispis, Guada Loops and Tade0s on store shelves soon! [Click to enlarge.]

[Mas…]

La Cucaracha: On Veterans Day, know your Latino war heroes (toon)

by Lalo Alcaraz November 11, 2014 Cartoons
Thumbnail image for La Cucaracha: On Veterans Day, know your Latino war heroes  (toon)

[Mas…]

1940s Style: Orquesta de Don Ramon ‘Chicano Boogie’ (video)

by Comic Saenz November 7, 2014 Cultura
Thumbnail image for 1940s Style: Orquesta de Don Ramon ‘Chicano Boogie’ (video)

It’s not much of a video but it rules as a wild examplar of 1940s pachuco “boogie-woogie jitterbug” (like Lalo Guerrero’s Los Chucos Suaves.) This performance features unstoppable rhumba-flavored proto-rock-n-roll beat-me-eight-to-the-bar-boogie-woogie highlighted by shouted Spanglish insanity. Ladies and gentlemen, let’s give a nice welcoming round of applause to Orquesta de Don Ramon as they perform […]

[Mas…]

Can’t rock harder than Lalo Guerreros’ ‘Los Chucos Suaves’ (video)

by QUESO QUESEM November 6, 2014 Cultura
Thumbnail image for Can’t rock harder than Lalo Guerreros’ ‘Los Chucos Suaves’ (video)

Lalo Guerrero is the Father of Chicano Music. His amazing musical legacy (he died in 2005) includes the classic Spanglish “boogie-woogie jitterbug” Los Chucos Suaves – the kick-ass dance-tune inspiration for Zoot Suit (the musical.) We especially like the abstract piano solo that goes off into outer pachucostan and comes back in the nick of […]

[Mas…]

Pocho Ocho most popular Latin@ Halloween costumes of 2014

by Victor Payan November 4, 2014 Cultura
Thumbnail image for Pocho Ocho most popular Latin@ Halloween costumes of 2014

Halloween costumes get better and better every year, and it’s hard to pick the best one. But we’re professionals, so we made up a fake most popular list to highlight the top outfits that feathered our serpent, if you know what we mean. Here are the Pocho Ocho most popular Latin@ Halloween costumes of 2014: […]

[Mas…]

Latinos: Learn a career at Vosotros Polytechnic Institute (video)

by GWEN BECK October 30, 2014 Cultura
Thumbnail image for Latinos: Learn a career at Vosotros Polytechnic Institute (video)

An education is the gateway to a climb up the career ladder, and you can get the skills you need to succeed at Vosotros Polytechnic Institute. Comes with a student loan guaranteed to last a lifetime!

[Mas…]

Our heritage and culture are not your Halloween costume

by Enrique C. Ochoa and Gilda L. Ochoa October 28, 2014 Cultura
Thumbnail image for Our heritage and culture are not your Halloween costume

A school in our neighborhood recently held a “Dress as Your Heritage Day.” For one Friday, students were encouraged to wear items representing their backgrounds, and some did. Students walked around campus in a combination of family heirlooms and seemingly exaggerated symbols to reflect their racial/ethnic groups. The rationale underlying this day was cultural celebration, […]

[Mas…]

Bidi bidi bom bom: ‘What ARE you?’ she asked

by DANNY HERRERA October 23, 2014 Cultura
Thumbnail image for Bidi bidi bom bom: ‘What ARE you?’ she asked

“What ARE you?” the Indian woman behind the counter asked. I was at a Dunkin’ Donuts in New York City grabbing coffee. After handing me my change, the Indian woman wanted to know where I was from. This happens often — whether I’m at a restaurant, an adult video store or a funeral. Inevitably someone […]

[Mas…]

My friend’s new movie, ‘The Book of Life,’ is lush, hilarious (photos)

by Lalo Alcaraz October 17, 2014 Cultura
Thumbnail image for My friend’s new movie, ‘The Book of Life,’ is lush, hilarious (photos)

The Book of Life opens today in theaters nationwide. This lush and hilarious Day of the Dead-inspired movie is by my friend Jorge Gutierrez and film giant Guillermo del Toro. I was fortunate enough to be invited to the flick’s “red carpet” premiere Sunday, and I had the time of my life. It was a […]

[Mas…]

Brooklyn Hispanics try to carry on as Hispanic Heritage Month ends

by Elise Roedenbeck October 16, 2014 Cultura
Thumbnail image for Brooklyn Hispanics try to carry on as Hispanic Heritage Month ends

(PNS reporting from BROOKLYN) Hispanic Heritage Month is over, and without the corporate-approved celebration as a focus, local members of the Hispanic/Latino community here aren’t really sure how they can go on being local members of the local Hispanic/Latino community here. “What now?” lamented Brooklyn native and prolific bloguera Marielena Gutierrez (photo, right.) “Should I tell […]

[Mas…]