(PNS reporting from JALISCO) Maria Cholula resigned Monday night as president of the Mexican hot sauce company that bears her name, citing a brief affair with Tagberto Tapatio, who heads a competing corporation. Her resignation follows a Facebook posting of a blurred photo of the executive with her picante amigo.
Maria Cholula founded the company in 1989 and sold it to Jose Cuervo S.A. de C.V. 10 years later, but continued to run the local firm. Tapatio, an American company headquartered in Southern California, is considered to be Cholula’s top competitor in the Mexican-style hot sauce category.
Mas…Maria Cholula resigns as company president, cites affair with Tapatio