That Chipotle thing? America loves beans but hates beaners (video)

by Barney Asada on May 27, 2014 in Cultura, Video


You know that thing about Chipotle Mexican Grill and how they couldn’t find any Mexican or Latino writers to decorate their bags?

POCHO amigo Gustavo ¡Ask A Mexican! Arellano explains:

Americans love Mexican foods, he says, but hate Mexicans. In other words, they love the beans but hate the beaners.

{ 1 comment }

Steve Sando May 27, 2014 at 6:08 PM

I think they must have asked Carlos Fuentes and Gabriel Garcia Marquez for quotes.They never got back to them so they went with Sarah Silverman.
I don’t understand the appeal of Chipotle. Someone needs to spend a few minutes teaching each worker how to roll a proper burrito. They don’t seem to know. And they have something called “barbacoa” which isn’t barbacoa in any way.
I think picking on Kennedy and Bayless is a cheap shot. They’re both dedicated to spreading the word and credit their Mexican teachers. It’s Marcela Valladolid who needs to be hung out to dry. She specializes in classic Mexican dishes like Roasted Pork Loin with Pineapple Glaze, Avocado Egg Rolls with California chile-prune sauce and Goat cheese tart with Chipotle Rasberry chutney.

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