Ugly Mexicans and sexy gringas — pulp fiction history of hate (toons)

by HABLO PICASSO on March 18, 2014 in Cartoons, Cultura

spicy640Bill “Memo” Nericcio, author, professor at San Diego State University and proprietor of the Tex[t]-Mex Gallery Blog, collects representations of Mexican-Americans in pop culture.

He just posted a set of scanned 1936-37 covers from pulp fiction magazine Spicy Western Stories and its siblings that all exploit the same stereotype — the leering (ugly) (brown) bandido and the (scantily-clad) (white) chica/victim in distress. Hate much?

The image above is just one slice of the four covers Memo found; the big images of all four are below (click to enlarge):

spicymay spicyjanuary spicynovember spicyalsomay Memo goes around the country with a portable — and ever-changing — exhibit of this stuff. Check out his blog and also his Facebook page for more info.

We looked online for a text version of one of these stories and we only found e-pub versions from the publisher’s generic Spicy Stories magazine, but what we found will give you a good idea of what these pulp fiction zines were about.

[Click for the next page.]

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