The meme started on a site called MetaFilter: If you are not paying for it, you’re not the customer; you’re the product being sold.
Facebook — free to use — sells you and your friends and your information to advertisers. So does Google and so does Yahoo! When POCHO grows up, we’ll sell your “page views” too — hopefully to multitudes of high-spending advertisers who are appropriate and cool tambien.
This week the online ad world was excited about the latest estimates of the “Latino” marketplace from Nielsen.
Our No Shit Sherlock™ quick summary:
- There are lots of Latino (Hispanic,Mexican,Chicano,Latin-American,Cuban, etc.) people
- Latinos buy many products
- Advertisers spend lots of money online, on TV, in print and over the air to get Latinos to buy their products
- The Latino “market segment” is young, mobile and growing
Peep the surprising stats illustrated by purty graphs from the Nielsen survey:
Do you see anything surprising in the results? Do these number reflect your world?