Columbus-ing: Gringos discovering ‘new’ things that aren’t new (video)

QUESTION: What do you call it when white hipsters “discover” new things that aren’t new?
ANSWER: Columbus-ing.

Wait.

What do you call it when College Humor dot com, who just released this ^^^^ video, discovers a June 6 La Cucaracha toon by POCHO Jefe-in-Chief Lalo Alcaraz?

PREVIOUSLY ON DISCOVERIES:

• POCHO History 101: Actual European ‘discoveries’ in one handy map
• La Cucaracha discovers Christopher Columbus (toon)
• Latina discovers talent for poetry by saying random words slowly