Mack Reed 
In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.
POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.
To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!
It’s an old Irish proverb, according to video makers Sergio Gonzalez and Adam McCoy:
A man takes a drink,
Then a drink takes a drink,
Then the drink takes the man.
Read these instructions from the creators before attempting to view this video:
When we shared this ^^^^^ UNIVISION headline on POCHO’s Facebook — revealing Donald Trump’s incredibly famous new fan, Vladimir Putin — one FB pocha wondered who could possibly top Putin. “Could it be … SATAN?” she asked. Pretty good guess:
Mas…Donald Trump scores two awesome new fanboys (photo, GIF)
I’ve decided on my Halloween costume for this year. I’m going as La Pequeña Hillary Hulk.
Tequila — real tequila — can only be made from the blue agave. This short British documentary explains the process.
But wait, there’s more. How about the 1952 Ralph Adams documentary Maguey: Plant of a Thousand Uses:
Mas…‘How Tequila Is Made,’ ‘Maguey, Plant of 1000 Uses’ (videos)
Angry agitprop on a freshly-pasted street poster in LA’s Silver Lake neighborhood, snapped Wednesday afternoon — photo via cool iPhone app Snapcious.
Now that President Obama has put his personal seal of approval on marriage for gays and lesbians, our sponsor wants to get the word out about their newest service.
Won’t you give ’em some some unbiased sponsor-love and check out RentALatino’s offer?
Mas…A message from our sponsor: Gays for hire at RentALatino!
When your casting call includes skin color, people are going to think one of two things: Either you’re filming a sunblock ad or you’re a stone racist.
The New Mexico Tourism Board’s little gaffe (nicely summed up here from local news clips by the sharp folks at Cuentame) pretty much says it: Arizona Cerebral Fever – which renders bureaucrats completely tone-deaf to their own cluelessness about race – is contagious. You catch it from the pendejos next door in the Hate State of Arizona.
What’s priceless is the third-class backpedaling the spokeswoman offers – about how they’re looking for “a wide range of people” and this spot is “the first of many.”
Mas…New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’
I’m a pocha, loud and proud, and I communicate in Spanglish.
Everywhere. In letters, in conversation, in emails, in cards and, most recently, in text messages. But, my BlackBerry hates my Spanglish and is constantly trying to correct it. In fact, it often changes my Spanish words to random English words when I try to send my messages, rendering them practically intelligible. Damn you, auto correct!
A few choice examples: “gracias” into “grass,” “mañana” into “banana,” “mucho” into “macho,” “chingado” into “changed,” “oyes” into “ones” and “amor” into “amok.”
–Sara Inés
In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.
POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.
To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!
Hey, amigos:
Yes, you, the ones with the ad agency contacts and the AlwaysBeClosing tattoos:
If you have strategic vision, sales team management experience, a thick little black book and the knife-in-your-teeth attitude of a closer, check out this job listing: POCHO wants to interview you for a job as our Jefe de Sales y Business Development.
Pop quiz: Say you’re the mayor of East Haven, CT and you wouldn’t know the meaning of STFU even if someone dropped a dumpster-full of it on your head from 90 stories up.
A TV reporter asks for comment after the FBI busted four of your police officers on charges they acted like “bullies with badges,” beating up, harrassing and lying about Latinos – who make up 10% of your citizenry.
How do you promise you’ll reach out to your Latino community? Wait – you’re gonna what? Dig yourself into a bottomless hole like a meth-addicted Marine on a Red Bull bender under heavy machine gun fire? Okay – hang on a sec, we need to grab some popcorn and a couple of beers.
Mas…TACO THE TOWN: Idiot CT mayor defends cops against racism charges
8. Anchor baby (noun) – Wait- this is an anti-Latino slur? FAIL. Seriously, this just makes us picture an infant so cute and fat we could use it for a boat anchor. Just chuck it in – kerPLOP! – you can drift and chug Coronas all afternoon. Do better, wingnuts.
7. Arpaio (proper noun) – Actually, we’d just like to banish this one from the government payroll, strip it down to its pink underwear and let it play where’s-the-soap for 99 to life.
We’re gonna get real with you for just a second, and then it’s back to the jajaja.
We know it, you know it, even thousands of freaked-out college students know it now:
SOPA and PIPA are horrible bills that would turn control of all the mad, juicy goodness of the Internet – including sites like ours – over to a handful of greedy, pinstripe-suited dobermans known as entertainment industry lawyers. And those dogs would rip it all to bloody shreds.
We as a species deserve whatever Mayan Doom 2012™ brings our way.
Tweet-comic Jon Hendren proved it on Xmas and Boxing Day when he retweeted people’s bitching about not getting the gifts they wanted. Boohoo, they moaned – no one loves me enough to give me the muy caro gadget I need sooo sooo badly.
I, on the other hand, was sad because I had no iPad … until I met a man who had no nalgas. Lookit these screenshots of Tweets:
