(PNS reporting from WASHINGTON, D.C.) The Mexican-American Chamber of Commerce and the U.S. Labor Department are launching a campaign to promote Hispanic workers.
The Mexicans Work Better campaign encourages American business owners to hire Latino workers for whatever jobs are open and at whatever salary.
“Since the Spanish arrival in the Americas, Latinos have been great workers. We want to encourage U.S. business owners to continue to hire them, at whatever cost,” Chamber of Commerce Executive Director Adrian García told a Monday morning press conference in the Watergate Hotel.
“By hiring Latino workers, business owners get people with a good work ethic, and Latinos get the chance to buy themselves a pack of tortillas — maybe even two. It’s a fair trade.”
The massive Mexicans Work Better advertising campaign is set to run on television, radio, online and even through traditional mail. The message? American companies get more bang for their buck when they hire Hispanic.
The campaign also comes in light of a report of 11% unemployment for Latinos in the U.S.
“It’s great news for me,” said Filomon Hernandez, who has been unemployed since December. “If someone wants to give me a job, at this point, I’m willing to take it. I’m actually Salvadoran, but it’s not like it makes me work any less hard, nobody can tell the difference.”
García explained that the Mexicans Work Better campaign was meant to apply to all types of Latinos — from Puerto Ricans to Colombians to Guatemalans — since all Latinos are the same anyway.
“It’s an equal opportunity campaign,” he said. “We want all Latinos to feel like they can be Mexicans when it comes to taking whatever job for whatever compensation that’s agreeable to their employer.”
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