Prudential courts Latinos with nonsense 'Spanish' #hashtag

I can only imagine what went on at the marketing pitch meeting for the above Tweet:

— Prudential Executive 1: We need to connect with Spanish-speaking latinos *and* let them know we can help them be prepared and get financially fit.

– Prudential Executive 2: Yeah, but the Prudential brand has to be prominent, and top of mind.

– Marketing Dude: No se diga más. I got it!

Note: I was about to do some major research into this thing, but then I realized it has to do with Hispanicize, this blogger’s favorite Hispanic marketing conference, so everything makes sense now.