In Beverly Hills, a cardboard gardener ‘represents’ (photos, video)

bigramiroWe first met West Hollywood artist Ramiro Gomez when he began placing his hand-painted cardboard figures of immigrant laborers in prominent public spaces in Bel Air, Beverly Hills and Hollywood.

Even as his audience has expanded via out-of-town art exhibits and a documentary film, he still plants cutout cardboard workers in places where their real-life counterparts have been before. Gomez’ aim? To make workers who are normally INVISIBLE become visible to passersby who look away or look but never see.

This gardener with a hose popped up Wednesday just before sunset in Beverly Hills near that famous hotel. Like all Gomez’ creations, he has a name. Meet Sergio.

Mas…In Beverly Hills, a cardboard gardener ‘represents’ (photos, video)

Ñewsweek: Jenni Rivera RIP, Disneyland LOL, 12-14-12 :(

The tragic death of Long Beach homegirl Jenni Rivera and the school massacre in Newtown, MA inspired two editorial cartoons from POCHO Jefe-in-Chief Lalo Alcaraz this week. And then there was the guy who emailed some Photoshop experts asking for helping removing the Mexicans from his snapshot of Disneyland.

These are the stories that broke the ñews this week on POCHO:

Mas…Ñewsweek: Jenni Rivera RIP, Disneyland LOL, 12-14-12 🙁

On Beverly Hills’ Rodeo Drive, it looks a bit like Christmas (photos)

Ramiro J. Gomez is a West Hollywood installation artist who makes and places cardboard avatars of immigrant laborers around Southern California’s richer neighborhoods; his mission is to make normally invisible people visible, if just for a short time.

Monday around 4:30 Gomez was busy populating the cardboard labor force on Beverly Hills‘ famed shopping street, Rodeo Drive, where it’s beginning to look a bit like Christmas — Beverly Hills style, that is. Weather? Sunny, with temperatures in the low to mid 60s ℉.

Here’s what he posted on Facebook:

Finished with the cardboard installation spree today. My heart inevitably was racing, especially when I placed the cutouts on busy Rodeo Dr. but that is the most liberating and rewarding aspect of my project, the ability to go in plain sight and creatively make a statement.

Eloisa is the elote seller, Rodrigo is the paletero, and Mayra is the woman with the balloons. Here’s the view from Gomez’ camera:

Mas…On Beverly Hills’ Rodeo Drive, it looks a bit like Christmas (photos)

Fired undocumented gardener sorry he ‘peed on Romney’s petunias’

Gardener Berto Lopez trims a hedge in Beverly Hills

(PNS reporting from BEVERLY HILLS) Inspired by Mitt Romney’s apology for assaulting a long-haired commie prep school classmate, one of the undocumented gardeners Romney hired and then fired in 1996 has issued his own apology.

Berto Lopez, now working as a freelance arborist in Beverly Hills, regrets he once peed on the then-governor’s prized petunias.

“I did some rude things when I was younger,” he told PNS Thursday, “and if I hurt any of those plants, well then I am truly sorry.”

But Lopez denied the peeing and the firing were related. “I peed on the plants because Romney was a pendejo —  how you say — douchebag:”

Mas…Fired undocumented gardener sorry he ‘peed on Romney’s petunias’

Cinco de Mayo installation art in Beverly Hills (video and photos)


Ramiro Gomez is an installation artist who makes the invisible visible by inserting cardboard versions of usually-overlooked Mexican laborers into actual settings. Last night he emailed:

Fresh piece I just installed this afternoon on the westbound corner of Mountain Drive and Sunset Boulevard in Beverly Hills. If you’re driving around that part of town, stop by and check it out before it’s inevitably taken down.

Like Gomez wanted, POCHO stopped by the intersection the morning of Cinco de Mayo and shot this video. It reminded us of a Folgers Crystals instant coffee commercial: “We’ve secretly replaced your ordinarily-invisible immigrant gardener with a cardboard replica. Let’s see if anyone notices!”  And we have photos from Gomez, below.

Mas…Cinco de Mayo installation art in Beverly Hills (video and photos)

Ñewsweek: Karma 90210, Colombian high, Abuelita licks frog problem

Karma or koincidence?

  • POCHO Jefe-in-Chief Lalo Alcaraz spoke to a digital media industry panel at the Taberna Mexicana in Beverly Hills in February
  • After the panel, a lady outside the restaurant profiled Lalo as the valet parking guy and wanted him to retrieve her vehicle
  • Taberna Mexicana suddenly closed last week

We’ve got Lalo’s Big Beverly Hills Adventure and this week’s other big stories below.  POCHO.com — breaking the ñews on and off since 1997.

Mas…Ñewsweek: Karma 90210, Colombian high, Abuelita licks frog problem

Beverly Hills Mexican restaurant where Lalo got profiled shuts down

Facebook announcement Tuesday evening

One night in February, POCHO Jefe-in-Chief Lalo Alcaraz was waiting for the valet to retrieve his car outside a Mexican restaurant in Beverly Hills when a white lady repeatedly thrust her parking valet ticket in his direction.

Lalo was at the restaurant to speak on a panel for DigitalLA Latino Content professionals on the need for Latinos to create and control their own media content and channels because mainstream media stereotypes of Latinos are, you know, stereotypes.

And now that restaurant has abruptly closed. No more gigantic fresh three-way chips of blue corn, yucca and plantains with both salsa verde and salsa habanera. No more empanadas. No more $5 Happy Hour specials like ceviche shooters.

We don’t know why they closed (the website is all white.)  It’s a shame — they were berry berry nice to us.  In memoriam, here’s Lalo’s epic account of  that evening.  The headline?

Standing While Brown: A white lady tried to get me to valet her car

Mas…Beverly Hills Mexican restaurant where Lalo got profiled shuts down

Ñewsweek: Lalo the valet, the gay GOP sheriff, fishsticks and boobs

There’s a fine line between truth and satire, a twisty maze of passageways, all alike. POCHO was doing that line dance all week with these stories:

Standing While Brown: A white lady tried to get me to valet her car

I was not dressed like this

Representing Pocho.com, I was a panelist along with a table full of young, savvy Latino digital media types as part of last night’s Digital LA Latino Content event.

Afterwards, I finished up networking and headed outside to leave. As I waited to get my car in front of the host restaurant in Beverly Hills, you’ll never guess what happened: A white lady tried to give me her car valet ticket. Twice.

You’ve heard this story a thousand times before; it’s a Latino cliché. Or is it a tradition?

Anglo person assumes brown person is a worker, there to serve them.

An old Chicano chestnut goes something like this:

I’m a Mexican-American, am married to a white woman, and I was mowing our lawn in front of our nice, big home. A white lady pulled up in a car and asked, “How much do you charge to mow a lawn?” My answer: Nothing. The lady of the house lets me sleep with her.

Mas…Standing While Brown: A white lady tried to get me to valet her car