Stereotype much? TV spot for Spectrum cable’s Mi Plan has ’em all


Hot sexy salsa dancers! A party — or is it a fiesta? Hopping lowriders! Flags of many nations! Something for the kids! Did Charter/Spectrum/TimeWarner/RoadRunner miss any Latinx cliches?

We asked our favorite ad maven Bernadette Rivero what was missing and what was happening in this spot:

“Missing?” she emailed back. “An abuela kicking a soccer ball with her feet while batting a piñata with one hand and making a call to Latin America.”

Pocho Ocho ways to tell you’re watching ‘Latino ñews’

twocastersIt’s no surprise to us Pochodores — it’s why we started POCHO.COM:

Actual research reveals more and more U.S. Latinos are getting their ñews in Ingles — ñews from respected journalists like brothers Jorge Cooper-Ramos (right), and Anderson Ramos-Cooper (left.)

OK, sometimes Latinos get their ñews from Gustavo Almadovar live in the O.C., but not lately.

Meanwhile, Univision is leading in the July ratings wars with the most viewers under 50, the first time a Spanish-language network topped the charts.

Mas…Pocho Ocho ways to tell you’re watching ‘Latino ñews’