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(PNS reporting from BEVERLY HILLS) 2013 was a “Mestizo Year” for Chihuahuas in the media, according to the Mexican American Dog Defense and Education Fund’s (MADDEF) annual It’s A Dog’s Life report released here Monday.

The study carefully tallies and grades Chihuahua representations in pop culture (TV, radio, Internets, books, newspapers, magazines, videos, pop music, video games, etc.), scientifically sniffing the butt of America’s complicated relationship with the popular canine.

2013’s record was mixed, the group lamented, and the prospect of increased levels of anti-Chihuahua defamation in 2014 “remains troubling, especially in cyberspace, where mocking the perritos has become a viral ‘meme.'”

Since the death of superstar Gidget the Taco Bell Chihuahua in 2006, the image of all Chihuahuas has been on the decline, the study noted, presenting this widely-circulated and ignorantly-misspeeled illustration of an alleged “zombie” Chihuahua as just one piece of evidence (photo, right.)

Mas…MADDEF rates 2013 a ‘Mestizo Year’ for Chihuahuas in media, online