chingaso

The last time POCHO mentioned Pizza Patron was when they pissed people off by advertising free pepperoni pies on June 5, 2012 if you ordered en Español. Elise Roedenbeck covered the story and noted the Pocho Ocho other things you can get for speaking Spanish.

Now the Dallas-based chain is back in the news with a controversial advertising campaign — set to debut at the end of this month — for a loaded pie called La Chingona, a $7.99 large pizza with approximately 90 slices of proprietary jalapeño stuffed pepperoni topped with fresh, diced jalapeños. The company says CBS and Univision refuse to run their radio commercials because the use of the C-word F’s up their chonies.

Mas…Chinga! Pizza Patron’s slangy ‘La Chingona’ ad scares the squares