Hot sexy salsa dancers! A party — or is it a fiesta? Hopping lowriders! Flags of many nations! Something for the kids! Did Charter/Spectrum/TimeWarner/RoadRunner miss any Latinx cliches?
We asked our favorite ad maven Bernadette Rivero what was missing and what was happening in this spot:
“Missing?” she emailed back. “An abuela kicking a soccer ball with her feet while batting a piñata with one hand and making a call to Latin America.”
Sepia photos of parents, earnest advisers, nice lighting and more. What’s not to like? Vote for me, the generic candidate for president!
PREVIOUSLY ON STOCK FOOTAGE:
Mas…Vote for me, the generic candidate for president (video)
Cairo, Egypt’s Impact BBDO advertising agency has ‘Mexican’ chips for you! Our question: If this is Mexico, why is the WANTED sign on the sheriff’s office (and the sheriff’s sign) in English?
PREVOUSLY ON ‘MEXICAN’ COMMERCIALS:
Mas…Hello, Egypt: Enjoy our delicious ‘Mexican’ chips! (video)
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(PNS reporting from FORT WORTH, TX) Leon Ortiz (photo, center) was scrolling through his Facebook newsfeed last week when he saw a post that changed his life forever. The post, co-authored by former President Bill Clinton (photo, left) and pop star Kayne West (photo, right), celebrated the importance of following your dreams.
“You know, I think it was Fate — with a capital ‘F.’ It was 3:42 PM on a Thursday and I was feeling frustrated at my account manager job at an international insurance company. I felt a spiritual lightness I had never experienced before,” the Arlington Heights man told PNS.
“It was amazing, like all my ennui and weltschmerz was gone!”
Mas…Breaking: Fake Facebook post changes Fort Worth man’s life
(PNS reporting from EAST LOS) A new web series on Hulu is poised to blow the lid off the unprecedented rise of sexy Latinos currently overrunning East Los Angeles. The series, East Los High, is a riveting expose of the rapid “sexrification” of the historically low-and-slow Chicano community.
“The kids at East Los High are hot, they’re ripped, and they can dance,” said Garfield High School alum Alberto “Sleepy” Gonzalez. “When I drop my kid off at school, it looks like he’s stepping into another country, like Puerto Rico.”
Mas…New ‘East Los High’ web series exposes sexrification of East L.A. (video)
Bro Angeles wants to know: Hey, do you know that good taco truck in Hollywood? The one near the Starbuck’s? Video by Jeremiah Murphy.
Everything you need to know about Mexico in 72 seconds, courtesy of filmmaker Chui Galvan of Morelia, D.F., MX. Cliché, you say?
I have long said it is a Pocho Planet, and maybe you can make the case that it’s a Naco World as well!
We all know what a pocha or a pocho is, and the greatness and prestige that designation implies. But if you aren’t clear, or wondering what the hell naco means, watch this mun2 video featuring Gustavo Arellano, Jenni Rivera, Commander Adama plus many other cool folks. And me.
Thanks to the gente at mun2 for having me!
Naco was the Word of the Day at the Daily Texican in 2004
Featuring a stereotypical “Mexican font,” the Virgen, a bottle of tequila, a poorly-painted taco and Mexican and Texican flags, the art direction and commercial for this Tex-Mex bar and restaurant leave no cliche unused. Same old same old, eh? But wait — this joint is in Tokyo’s jumping Roppongi night clubbing neighborhood. Is this an offensive advertisement, or would it be a relief for sore eyes and a growling estomach if you were in Nippon? Wouldn’t a cold Negra Modelo be nice right now, pocho-san?
(PNS reporting from HOLLYWOOD) Following the warm reception to the upcoming César Chávez biopic, producers in Hollywood have mounted an international effort to produce the “most extensive Chicano film in history.”
The production not only features an all-star cast from the United States and Latin America but also includes both factual and fictitious events in Chicano history.
“The idea is to jam pack as much history, culture and entertainment into two hours of film so that young Chicanos don’t have to read any books to learn about who they are,” said the project’s director, Pedro Almodóvar.
“In fact, if possible we are going to try to make the two hours into an hour-and-a-half, because our target audience has no attention span.”
Mas…Hollywood Spaniards, Puerto Ricans plan ‘ultimate’ Chicano film
