The Easter Story: Why advertising to Hispanics sucks balls* [Updated]

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By BERNADETTE RIVERO

Technically, the word I should have used above, in the headline, is “Manipulates.” As in, “Safely Manipulate Your Balls When You Celebrate!”

That’s what the Federal Drug Administration advises this season, anyway. (Screen capture, above.)

But I’m a writer who has spent a lifetime in both advertising and journalism, and I know the value of good clickbait when I have it in my hands.

Er… Line of sight. Sorry, I’m distracted by the FDA advising me to fondle one’s nether regions for Easter.

Mas…The Easter Story: Why advertising to Hispanics sucks balls* [Updated]

Pocho Ocho ironic nicknames that aren’t as insulting as they seem

El Flaco (left) and El Gordo

8. Gordo/a – This word (it means “overweight”) seems like an insult, but  it’s just another way to say, “Hey you!”  You don’t have to be fat to get this nickname.

7. Flaco/a –  And you don’t actually have to be skinny to get this nickname. Of course, you could be relatively skinny compared to everyone else in the room, but it’s just a way to speed things along.

6. Viejo/a –  This word (“old”) could be used to refer to one’s significant other, parent, or friend. Whether or not one is actually old depends on those involved in the conversation. 

Mas…Pocho Ocho ironic nicknames that aren’t as insulting as they seem