(PNS reporting from MEXICO CITY, D.F.) Mexico’s largest and longest-flying airline announced today that it is undergoing a complete corporate makeover.
Aeromexico Chief of Communications Rigoberto Saenz Bolillo explained in this statement:
We are going through a rebranding, and we are shedding our old name Aeromexico, and our logo, which evokes an Aztec Eagle warrior flying through the air. A flying Indio was frightening to the new type of upscale passenger we are going after, and that is why Aeromexico will now be known as GueroMexico.
Bolillo added: