Prudential courts Latinos with nonsense ‘Spanish’ #hashtag

I can only imagine what went on at the marketing pitch meeting for the above Tweet:

Prudential Executive 1: We need to connect with Spanish-speaking latinos *and* let them know we can help them be prepared and get financially fit.

Prudential Executive 2: Yeah, but the Prudential brand has to be prominent, and top of mind.

Marketing Dude: No se diga más. I got it!

Mas…Prudential courts Latinos with nonsense ‘Spanish’ #hashtag

Evangelical Latino Trump backer repents, seeks God’s forgiveness

(PNS reporting from TIO TACO, TENNESSEE) Jorge Fregado, executive director of the Hispanic Evangelical Legislative League (HELL), no longer supports the Trump Administration, he told friends here over the weekend.

Fregado (photo) — who hosted a party in Washington, D.C. over the night before the Inauguration — said he was disappointed by the GOP leader’s legislative agenda, and especially hurt since Trump attended his group’s gala celebration.

Mas…Evangelical Latino Trump backer repents, seeks God’s forgiveness

The reason Trump wants to build a wall? To keep America white


Emilio is a childhood friend of mine who we appropriately call Malo (mean).

Usually, Malo and I converse about old times; friends we have lost and experiences we shared growing up. So it surprised me the other day when he asked me, “Poule, why does Donald Trump want to build a pinche (damn) wall?”.

I gave him a short shrift answer that it was his solution to end unlawful border crossing.

Malo replied indignantly, either to my casual and shallow observation, or to Trump’s callousness:

I don’t have any fancy letters after my last name, Poule, but chale (no), that’s not the real reason he is trying to separate us from Mexico. Trump knows this country is changing in color, culture, and influence and he wants to stop it.

Mas…The reason Trump wants to build a wall? To keep America white

Take back Latino Heritage Month and #EndHispandering!

hispanderingOn September 14 a Latina friend of mine who’s also a college professor said to me, “Brace yourself for Hispanic Heritage Month, I’m already getting phone calls about recommendations for mariachi bands.”

I laughed a bit, but her comment stayed with me. See, she’s half Colombian and I’m Puerto Rican, and the idea of becoming the “go to” people about such things struck me as, well, just another example of how stereotypes about Latinos often work.

The fact that people are asking her about mariachi bands reveals how U.S. society usually lumps us together under the umbrella label “Latino/a” or “Hispanic” despite our cultural differences and diversity.

At the same time, her warning (“brace yourself”) fittingly captured how many Latinxs/Hispanics feel about Hispanic Heritage Month (which I prefer to call Latino Heritage Month because I find it more inclusive, less Spanish-oriented).

Mas…Take back Latino Heritage Month and #EndHispandering!

Unsung Heroes of Hispanic Heritage Month: The Honorable Jed Bartlet

They were ordinary people living ordinary lives, until one singular sensation of circumstance conspired with fate to make them UNSUNG HEROES OF HISPANIC HERITAGE MONTH.

When a liberal Supreme Court justice retired in 1998, Pres. Jed Bartlet and his staff thought this was the perfect opportunity to increase approval ratings with a politically “safe” nominee, Judge Peyton Harrison.

The retiring justice, a liberal, was not impressed by Bartlet’s choice and urged him to consider another candidate. Bartlet asked his aide Toby Ziegler to review their decision. Ziegler, after walking and talking with other habitues of the West Wing, was uncomfortable with the prospect of losing the easy confirmation, but complied.

Zeigler learned that Harrison once argued against a guarantee of privacy, and told Bartlet a backup candidate should be vetted as a possible replacement nominee.

Mas…Unsung Heroes of Hispanic Heritage Month: The Honorable Jed Bartlet

Hispanic survival at Texas ‘Christian’ college: White wash (video)


Why did Samantha Granado cover herself with white wash and post the video online? Here’s the explanation she shared on Vimeo:

I was inspired by the idea of an institutional critique based on my personal experience as a Hispanic female student at TCU. My performance was documented as a short film in which emphasizes the emotional and physical transformation I have endured these past years within the “TCU bubble,” an environment that prevents minorities from feeling included and embraced within the community.