hispanic

It’s Time to #EndHispandering! Take Back Latino Heritage Month

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hispanderingOn September 14 a Latina friend of mine who’s also a college professor said to me, “Brace yourself for Hispanic Heritage Month, I’m already getting phone calls about recommendations for mariachi bands.”

I laughed a bit, but her comment stayed with me. See, she’s half Colombian and I’m Puerto Rican, and the idea of becoming the “go to” people about such things struck me as, well, just another example of how stereotypes about Latinos often work.

The fact that people are asking her about mariachi bands reveals how U.S. society usually lumps us together under the umbrella label “Latino/a” or “Hispanic” despite our cultural differences and diversity.

At the same time, her warning (“brace yourself”) fittingly captured how many Latinxs/Hispanics feel about Hispanic Heritage Month (which I prefer to call Latino Heritage Month because I find it more inclusive, less Spanish-oriented).

Mas…It’s Time to #EndHispandering! Take Back Latino Heritage Month

Clip y Save: Fall screenings of ‘Bordertown,’ maybe near you *UPDATED

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bordertownIf you follow POCHO Jefe-in-Chief Lalo Alcaraz and me, POCHO Associate Naranjero Gustavo Arellano, you know that we’ve been shamelessly promoting the upcoming FOX animated cartoon, Bordertown.

In case you’re just some random Googler who stumbled across this page, here’s the synopsis: BORDERTOWN satirizes life on the U.S.-Mexico border — la migra, changing demographics, religion, the drug war, and so much more.

Yeah, part of it is shameless self-promotion — I’m a consultant, while Lalo is a staff writer. But we’re doing it because we truly do believe this series is the Great Brown Hope: the network program that will finally show raza in all our hilarious, proud, chingón glory and that will become a ratings smash that’ll allow the beginning of #televisionreconquista.

Mas…Clip y Save: Fall screenings of ‘Bordertown,’ maybe near you *UPDATED

Memorial Day: In 1918, this Latino war hero swam until he died

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barkleyHe was only 19 when he died in 1918, a kid who would become America’s first Latino Medal of Honor Recipient.

His posthumous Medal of Honor for heroism came in 1919, but his acknowledgement as a Latino had to wait until 1989.

Wikipedia explains:

David Bennes Barkley was born March 31, 1899 in Laredo in Webb County in south Texas, to Josef and the former Antonia Cantú.

He grew up with his Mexican-American mother. He enlisted in the Army when the United States entered what was then known as the Great War.

He used his Anglo father’s name to avoid being segregated into a non-combat unit.

Mas…Memorial Day: In 1918, this Latino war hero swam until he died

Pocho Ocho changes to expect after Indios + Chinos > Mexicanos

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immigrationscaleChina and India now top Mexico as leading sources of new immigrants to the United Estates, new data reveals.

What are the Pocho Ocho top changes we can expect from these evolving patterns in immigration?

8. Indian actors will replace Puerto Ricans playing Mexicans on TV

7. San Jose, California will be known as Sanjay, California

6. White people will be considered “the model minority”

Mas…Pocho Ocho changes to expect after Indios + Chinos > Mexicanos

The Easter Story: Why advertising to Hispanics sucks balls* [Updated]

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fdahuevos

By BERNADETTE RIVERO

Technically, the word I should have used above, in the headline, is “Manipulates.” As in, “Safely Manipulate Your Balls When You Celebrate!”

That’s what the Federal Drug Administration advises this season, anyway. (Screen capture, above.)

But I’m a writer who has spent a lifetime in both advertising and journalism, and I know the value of good clickbait when I have it in my hands.

Er… Line of sight. Sorry, I’m distracted by the FDA advising me to fondle one’s nether regions for Easter.

Mas…The Easter Story: Why advertising to Hispanics sucks balls* [Updated]

What are America’s Pocho Ocho Top Brownest Jobs?

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whitejobsfThe Atlantic analyzed the stats and guess what!? Some professions in the United Estates are positively teeming with white people — jobs like veterinarian, espeech sangwich pathologist and meelrye (chart excerpt, above).

Hurm, we said, perhaps we can fabricate a similar list of America’s brownest jobs.

“So let it be written, so let it be done!” said Pharoah, another white dude. And we did. Here’s our list of America’s Pocho Ocho Top Brownest Jobs:

8. Piñata Fluffer

7. Chief Cleavage Officer for Spanish Language TV Network News Division

6. Tia Guadalupe Gutierrez Santa Maria de Los Angeles y Zacatecas

Mas…What are America’s Pocho Ocho Top Brownest Jobs?

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