I can only imagine what went on at the marketing pitch meeting for the above Tweet:
— Prudential Executive 1: We need to connect with Spanish-speaking latinos *and* let them know we can help them be prepared and get financially fit.
– Prudential Executive 2: Yeah, but the Prudential brand has to be prominent, and top of mind.
– Marketing Dude: No se diga más. I got it!
Mas…Prudential courts Latinos with nonsense ‘Spanish’ #hashtag
Boy, these are fun times, huh? Everyone wants to either be Latino or market Latino things. Let’s all Hispanicize!
I mean, just look around! The GOP is embracing Latinos (har, har) and there are products everywhere like Tide Latino, Ford Latino, Clorox Latino, Latino socks, Latino water, Latino sunlight. Hell, there’s even a PETA Latino now! These Hispanic marketeers know no bounds!
Recently, Latina.com named the “30 most iconic Latino TV characters of the past 60 years.”
My only problem with that is their elastic definition of “Latino.” Many of their icon choices are either stereotypes or just plain questionable. They could have named their article “We’re reaching here, so bear with us, and buy some Latino Tide!”
I’ll run down a few of the more questionable picks and let you decide who makes the cut. Are they iconic? Are they Latino? Are they iconic Latinos?? Gasp! You be the judge. And for the love of Latino Jesus, make sure you buy some corporate Latino products while you’re at it.
Mas…WTF? ‘Latina’ magazine picks 30 ‘most iconic’ Latinos on TV