how mexican food conquered america

Visionary behind Doritos Locos Tacos dies at 41 (photos + video)

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toddtacosTodd Mills, who came up with the idea for Doritos Locos Tacos, lost his battle with cancer on Thanksgiving. The Little Rock, Arkansas father of two was 41 (photo, above.)

USA Today reports:

Mills started the Facebook page “Taco Shells from Doritos Movement” in 2009, encouraging followers to “tell Frito-Lay that we demand nacho cheesy taco shells!”

On the page, Mills posted photoshopped images of well known figures including Albert Einstein with a cheesy taco shell in a thought bubble, Steve Jobs holding a Macbook with a cheesy taco shell on the screen and Chuck Norris doing a karate kick while holding a cheesy taco shell….

Mas…Visionary behind Doritos Locos Tacos dies at 41 (photos + video)

Pocho Ocho reasons Gustavo Arellano should win a Pulitzer Prize

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Arellano's book comes out next week

POCHO amigo Gustavo Arellano, the ¡Ask A Mexican! guy who writes columns and books and edits OCWeekly.com, has a new book coming out soon: Taco USA — How Mexican Food Conquered America.

Despite his adamant refusal to bribe us for coverage, we still want to present Pocho Ocho reasons he should win a pinche Pulitzer:

8. The use of the inverted exclamation point in ¡Ask A Mexican! has forced gabachos across America to learn special key combinations to send him hateful email.

7. Consistently employing “SantAna” when referring to the Orange County City of Santa Ana has moved Carlos Santana out of the old-age home and into a long-term gig at the House of Blues on Hollywood’s Sunset Strip.

Mas…Pocho Ocho reasons Gustavo Arellano should win a Pulitzer Prize