And now a generic commercial from some brand (video)


At [insert company name here] we care about the __________, the __________ and the ___________ so you and your family can ____________ and the world _______________.

[Your mileage may vary. This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included. Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment.

Mas…And now a generic commercial from some brand (video)

Ugly Mexicans and sexy gringas — pulp fiction history of hate (toons)

spicy640Bill “Memo” Nericcio, author, professor at San Diego State University and proprietor of the Tex[t]-Mex Gallery Blog, collects representations of Mexican-Americans in pop culture.

He just posted a set of scanned 1936-37 covers from pulp fiction magazine Spicy Western Stories and its siblings that all exploit the same stereotype — the leering (ugly) (brown) bandido and the (scantily-clad) (white) chica/victim in distress. Hate much?

The image above is just one slice of the four covers Memo found; the big images of all four are below (click to enlarge):

Mas…Ugly Mexicans and sexy gringas — pulp fiction history of hate (toons)