(PNS reporting from FRESNO) Latino farmworkers say Dodge’s American Farmer Super Bowl commercial is a bunch of manure, according to Claude Rhodappel, spokesman for the Minority Organization for Farmworkers and Obreros (MOFO).
The commercial, directed by filmmaker Ken Burns, used crisp documentary-style photography to celebrate America’s farmers while espousing the values of Dodge’s Ram Truck.
MOFO is objecting to the fact that almost all of the farmers depicted in the ad were white, with the exception of one African-American man, who was included as the “Magical Negro” featured in so many Hollywood productions.
Mas…Ken Burns Super Bowl commercial angers minority farmworkers