latino

Clorox Latino’s abuela has a few words for you; also, don’t eat flies

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Are you familiar with Clorox Latino? Did you know Clorox Latino has an abuela?

It was our friends at LatinoRebels.com who first tipped us off to Clorox’s new Spanish-language Facebook page.

The page features a photo gallery of “grandma’s sayings (refranes de mi abuela)” to get you in the bleaching mood, like this mysterious saying about moscas — flies.

POCHO translated these timeless bits of wisdom into English for all of America, since it’s Hispanic Heritage Month 2012 and we want to share.

Mas…Clorox Latino’s abuela has a few words for you; also, don’t eat flies

Fake Mexicans: Why Julian Castro failed the Mexican test

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(PNS reporting from SAN ANTONIO) Can you speak eSpanish like Mexican Mitt? Can you dance around a sombrero at a moment’s notice? Do you crease your Dickies until they can cut through glass? If you answered “no” to any of these questions then you might be a fake Mexican, just like San Antonio Mayor Julián Castro.

In the latest “fake Mexican” scandal, Castro made headlines across the country as the first Latino keynote speaker at the Democratic National Convention earlier this month, but his glaring lack of forced Spanish catch-phrases has some people questioning his Mexican card. Some have even dared to call the vato a pocho…

Mas…Fake Mexicans: Why Julian Castro failed the Mexican test

Happy Hispanic Heritage Month? Money won’t buy you love

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It’s Hispanic Heritage Month. Break out a novelty sombrero and a bottle of Patron, because like a taco smothered in salsa, heritage is waay more palpable when it’s smothered in consumerism…

I often encounter people who don’t understand why I identify as Hispanic. I’ve given it a lot of thought and I think it comes down to this: they’re eating the shit sandwich.

The shit sandwich is served-up fresh daily by consumerism. Let’s process culture, strip it of all that gunk we don’t need (like knowledge and power), and behold — now you can buy a poncho at Urban Outfitters. Culture itself has no value outside the bounds of consumption.

Culture is no different than a box of cereal.

Mas…Happy Hispanic Heritage Month? Money won’t buy you love

5PM Live Stream! Pochopalooza at Cypress Park Library: ¡Ban This!

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POCHO Jefe-in-Chief Lalo Alcaraz joins an all-estrella Xican@ literary line-up at the Cypress Park Library Tuesday night Sept. 11 to read from ¡Ban This!, the anthology edited by POCHO contributor Santino J. Rivera.

An Evening of Mass Education starts at 5PM and features Alcaraz, Rivera, POCHO Subcommandanta del News Sara Inés Calderón, Gustavo Ask ¡A Mexican! Arellano, writer Gina Ruiz (we have her science fiction short story here) and many more.

The cool peeps at the library have lots more information on their blog.   Look for live Tweets during the gig with hashtag #BanThis.

We’ll be streaming the evening here:

Mas…5PM Live Stream! Pochopalooza at Cypress Park Library: ¡Ban This!

ZOMG! Mainstream media discovers pochismo for profit

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Mainstream media has finally awakened to the profit potential of pochismo, according to the prestigious Columbia Journalism Review:

Lalo Alcaraz [photo, right] has always embraced the word pocho. It refers to Mexican-Americans who have lost their Mexican culture and speak English, and it’s what relatives occasionally called Alcaraz when he was growing up in San Diego. He has leveraged it ever since. In the 1990s, Alcaraz and a friend founded POCHO Magazine, which led to pocho.com. Both projects used English when, for years, “Hispanic media” usually meant Spanish-language content. They satirized Latino issues and poked fun at biculturalism. “We had the National Pochismo Institute,” he says, “where we would send out a fake survey and ‘rate your pochismo.’ ” Currently, Alcaraz hosts a radio show called the “Pocho Hour of Power” on KPFK in Los Angeles.

Mas…ZOMG! Mainstream media discovers pochismo for profit

Hey, Hollywood! Peep your next Pocho Ocho Latino TV blockbusters

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In an effort to capture the growing Latino audience, Grammy-winning producer Emilio Estefan (better known for marrying Gloria Estafan), will be producing a Latino-themed TV drama. Estafan hopes to create a show that will attract a Latino audience without “demeaning roles.”

Good luck Emilio! There’s no better example of Latino pride than El Chavo del Ocho!

Here are our suggested top eight Latino-themed tv dramas:

8. Dos Mujeres, Un Doctor Who – A handsome Time Lord battles evil MIGRA robots while forced to choose between two sexy companions.
7. Frijole & Isles – (pero que? son patas?)
6. Mariachi Medium – A man has visions of violent crimes while playing the tuba in shiny pants.

Mas…Hey, Hollywood! Peep your next Pocho Ocho Latino TV blockbusters

When the going gets loco, locos turn pro: ‘Roberto’s Dreams’ (video)

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Roberto’s Dreams comes straight from today’s headlines. Roberto has been laid off, Angelica cleans houses to make ends meet and 10-year-old daughter Brittany struggles to reconcile her Latino roots and her American education. Roberto opts for the American Dream of being his own jefe and decides to start his own business: The first Latino green cleaning business in North Carolina.

Son of immigrants takes the oath to become a ‘Pinche Migra’

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CBP_Border_Patrol_agent_reads_the_Miranda_rights(PNS reporting from EL PASO) The smell of grilled cebollas greeted visitors to a carne asada party in the back yard of the Lopez home in El Paso’s lower valley Saturday evening, as the family celebrated the graduation of the Lopez family’s prodigal son as a “Pinche Migra.”

José “Johnny” Marrufo completed the 58-day course at the United States Customs and Border Protection’s Border Patrol Academy located in Artesia, NM in July.

He graduated as a Border Patrol Agent and is now ready to detain his Mexican brethren.

“I feel happy that I will protect our border from terrorists and criminal aliens, some of whom are my relatives”  the former Riverside High School third baseman told PNS.

Mas…Son of immigrants takes the oath to become a ‘Pinche Migra’

Jan Brewja: Save time, hassle with the Self-Deportation Station (video)

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All real Arizonans know it’s a pain in the AZ to racially-profile, harass, arrest and then deport people who look different from you! That’s why Gov. Jan Brewer is pleased to announce her automagic, high-tech, made-in-America, job-creating final solution for all those damn Mexicans.

Inspired by pioneering self-deportationist Daniel D. Portado, Brewja is introducing nifty new Self-Deportation Stations that make racism look quick, easy and clean.

  • Craving more news from The Hate State of Arizona? Click here!

Campus life changes as Latino enrollment hits new levels

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Latinos are now the largest minority group at four-year colleges in the U.S., according to analysis of U.S. Census Bureau data by the Pew Hispanic Center, and that means big changes on campuses across the country.

While Latinos have long dominated various educational institutions, especially cosmetology schools and East L.A. College, the influx of brown students has already had an affect on traditional university life.

Some colleges have considered updating the cap and gown, replacing them with sombreros and serapes from Mexico, and the Ivy League has floated a new name, “The Cilantro League,” for use if the Ancient Eight ever starts admitting more than 260 Latinos a year.

Mas…Campus life changes as Latino enrollment hits new levels

Lady Gaga’s Latino outreach money shot: New bra spurts salsa

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(PNS reporting from NEW YORK CITY) Lady Gaga — on tour to promote a new album — is showing off new red hot wardrobe performance pyrotechnics designed to appeal to Latinos.

The chanteuse commissioned a special exploding salsa bra (see artist’s rendering) and will personally dispense salsa into the tacos of Latinos across the country. Part of her tour will include special mini shows at taco stands across America.

As a followup to her hit song Alejandro, beloved by Latinos because of the title, Gaga’s new single is Tapa Tetas, a play on the name of the popular salsa, Tapatio. The song deals with a spicy Latina who is trying to find her place in the world.

Mas…Lady Gaga’s Latino outreach money shot: New bra spurts salsa

Quinceañera GOP fundraiser planned for princess Ann Romney

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(PNS reporting from LOS ANGELES) Greater Los Angeles Hispanic Republicans (GLAHR) will host a fundraiser Sunday for the GOP nominee wannabe Mitt Romney — a gala named after his wife: Ann’s Quinceañera.

The campaign event, patterned on a Mexican girl’s coming of age celebration, will celebrate Ann Romney as quinceañera. Tickets are available from GLAHR for a $1,500 donation, while padrino sponsorships are available starting at $15,000.

“This is an opportunity for the Hispanic community to get to know Ann and Mitt, and for us to give Ann the quinceañera that she never had,” GLAHR president, Louis Barba — also padrino of the cake — told PNS.

Ann Romney already had her dress fitting at Memories Boutique in Santa Ana, CA. “Every girl wants to be a princess on her quince, and Ann, well, really is like an actual Mormon-American princess,” store owner Minerva Gallegos, la madrina del vestido, said in a phone interview.

Mas…Quinceañera GOP fundraiser planned for princess Ann Romney

Will ‘Fifty Shades of Brown’ dominate Latino erotica market?

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(PNS reporting from NEW YORK CITY) Major book publisher Vintage House Editions announced the release this week of a Latino version of the popular soft-porn bestseller Fifty Shades of Grey.

Written by Santa Fe-based author Carmen Camacho, Fifty Shades of Brown is the erotic tale of a young woman swept up by a charming, detached older man and their tumultuous path towards amor.

The Spanish version of the original book, 50 Tonos de Café, has already been optioned for a Univision telenovela to be titled Te Sigo Pegando.

“Fifty Shades of Brown was written with the Latino market in mind and includes culturally-specific elements like facial hair, tequila and charreada-style BDSM instead of just the normal kind,” according to Vintage House spokesman Tristan Caldwell. “We think we can tie this audience up.”

Mas…Will ‘Fifty Shades of Brown’ dominate Latino erotica market?

Mexican-American Chamber of Commerce: ‘Mexicans work better’

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(PNS reporting from WASHINGTON, D.C.) The Mexican-American Chamber of Commerce and the U.S. Labor Department are launching a campaign to promote Hispanic workers.

The Mexicans Work Better campaign encourages American business owners to hire Latino workers for whatever jobs are open and at whatever salary.

“Since the Spanish arrival in the Americas, Latinos have been great workers. We want to encourage U.S. business owners to continue to hire them, at whatever cost,” Chamber of Commerce Executive Director Adrian García told a Monday morning press conference in the Watergate Hotel.

“By hiring Latino workers, business owners get people with a good work ethic, and Latinos get the chance to buy themselves a pack of tortillas — maybe even two. It’s a fair trade.”

Mas…Mexican-American Chamber of Commerce: ‘Mexicans work better’

Complete ‘Hey Vato!’ NSFW existential angst of Chuy y Smiley (videos)

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When we heard one of our favorite Hey Vato! episodes (The Tattoo) would be screening at the San Francisco Frozen Film Festival we knew it was time for a special Sabado Ponchonte Saturday Night Video Festival featuring EVERY episode of our favorite web series, in order, so here they are. Hey Vatos! Orale!

Mas…Complete ‘Hey Vato!’ NSFW existential angst of Chuy y Smiley (videos)

Pages: 1 2 3 4 5 6

Driving While Brown? Try ‘Arizona-me’ (SB1070 NSFW video) *UPDATED

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UPDATED JUNE 25: Now that the Supreme Court says it’s OK for Arizona’s cops to continue their demands for “papers,” this advice video for folks contemplating a drive through the Hate State of Arizona is even more critical. From Familia del Barrio. Watch and learn!

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(MARCH 24) The U.S. Supreme Court today hears the appeal from proponents of the racist Arizona SB1070 law, which legalized racial profiling in the Hate State. Long before this vile measure was challenged by legal experts, it was spoofed by in the Mexican cartoon series Familia del Barrio.

Their animated episode Arizona-me details how the cartoon family wanted to cope with this foul attack on immigrants. Click the [CC] button for English closed captions. (NSFW language Spanish and English.)

And look below to see how their fans coped. 

Mas…Driving While Brown? Try ‘Arizona-me’ (SB1070 NSFW video) *UPDATED

Republican ‘Latino outreach’ website confused by non-white kids

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Website screen capture shows GOP's outsourced Asian kids

RNCLatinos.com, the Republican National Committee’s new Latino outreach website, is apparently a laboratory for developing new ways of screwing up Latino outreach.

Last week RNCLatinos hosted a Spanish-language poll asking “Has President Obama disillusioned you?” (the overwhelming response was “No”) and then they used a stock photo of Asian children at the top of their page.

The RNC blamed the error on outsourced web developers — rumored to be in either Bombay or Honduras — who misread the tags on the photo.

Outreach spokestaco Beltina Inchancla offered up this explanation:

It was an honest mistake. They thought the picture was labeled as featuring “Latino” children, but actually read, “Laotian.”

Mas…Republican ‘Latino outreach’ website confused by non-white kids

Mis-addressed email leads to intercontinental Latino love (video)

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PBS says it’s a true story:

In January 2007, Rachel P. Salazar and Ruben P. Salazar were living 9,000 miles apart and completely unaware of each other’s existence. But when an email meant for Rachel accidentally went to Ruben, it wasn’t long before an ordinary mistake began to look like an extraordinary stroke of luck

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Pocho Ocho things those darn kids are doing instead of playing outside

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Pochitos: Descubre el bosque

According to a recent study, only six percent of Latino kids regularly play outdoors. So, if they’re not outside “enjoying” nature, what are those darn kids doing now?

8. Usando el Fiesbook.

7. Reading Erí Potter books.

6. Creating top-secret taco recipes they will never share with gringos.

Mas…Pocho Ocho things those darn kids are doing instead of playing outside

Here’s the winner of our ‘caption this POCHO photo contest’

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The response was huge after we posted a snapshot from the notorious American Apparel California Farmer ad that has been decried and debated, and even spoofed by artist Julio Salgado.

This pic is striking, regardless of what you think of it, making it a prime candidate for CAPTION THIS POCHO PHOTO. The judges had to sort through a mound of over 60 entries, many hilarious, some painful, one an accusation of racism, but we finally picked one. It wasn’t easy, but the POCHO Caption Selection Committee selected the caption by the poster known as

Mas…Here’s the winner of our ‘caption this POCHO photo contest’

Smithsonian adds iconic Nike Cortez to permanent shoe exhibition

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(PNS reporting from WASHINGTON, D.C.) In what is being heralded as a major step towards recognition of the role of Latinos in our Nation’s history, the Smithsonian this week premiered its latest exhibit: the iconic Nike Cortez athletic shoe.

The shoe, a fixture of Latino culture since the 1980s, becomes a permanent part of the Smithsonian’s collection and may pave the way for inclusion of other Latino footwear in the future, such as exemplars from Stacy Adams, chanclas y pantuflas.

The Cortez will go on display near other American footwear, including Dorothy’s ruby red slippers from The Wizard of Oz, the first pair of Chuck Taylors, the shoe that almost hit George W. Bush in the face in Iraq and others.

Mas…Smithsonian adds iconic Nike Cortez to permanent shoe exhibition

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