nielsen

The meme started on a site called MetaFilter: If you are not paying for it, you’re not the customer; you’re the product being sold. 

Facebook — free to use — sells you and your friends and your information to advertisers. So does Google and so does Yahoo! When POCHO grows up, we’ll sell your “page views” too — hopefully to multitudes of high-spending advertisers who are appropriate and cool tambien.

This week the online ad world was excited about the latest estimates of the “Latino” marketplace from Nielsen.

Our No Shit Sherlock™ quick summary:

• There are lots of Latino (Hispanic,Mexican,Chicano,Latin-American,Cuban, etc.) people
• Latinos buy many products
• Advertisers spend lots of money online, on TV, in print and over the air to get Latinos to buy their products
• The Latino “market segment” is young, mobile and growing

Peep the surprising stats illustrated by purty graphs from the Nielsen survey:

Mas…We’re selling young, mobile pochos! Who’s buying? For how much?