In Paris, it’s #1PHOTOPOUR1TACO @ the Old El Paso taco truck (videos)

elpasotruck
truckgirlsThe French arm of Old El Paso, the Tex-Mex style food people, asked ad agency Rosbeef! to generate buzz for their new premium Restaurante brand around late Paris last year.

Rosbeef! (Slogan: We’re creative and we have common sense; how cool is that!?) came up with a marketing combo plate of an Old El Paso Restaurante taco truck, taco selfies and the hashtag #1PHOTOPOUR1TACO. Share a photo with the hashtag, they said, and get a free taco made with El Paso stuff and a digital coupon to buy El Paso products at the market. ¡Que rico! Ooh la la tambien aussi!

Here’s the “case study” video:

Mas…In Paris, it’s #1PHOTOPOUR1TACO @ the Old El Paso taco truck (videos)

HOW IS THIS APPROPRIATE? Frank Zappa: You are what you is (video)


Frank Zappa and the Mothers of Invention tested the limits of free expression and racial taboos in this 1984 music video for You Are What You Is. The hippie-light-show-solarized extravaganza features a harmonica-playing Ronald Reagan, dancing African “natives,” scantily-clad ladies (sexy nurse? sexy stewardess?) and the N-word. It’s all inappropriate and it’s offensive and rude. It’s nothing but things nice people don’t say. And it’s all true. We’ve got lyrics:

Do you know what you are?
You are what you is
You is what you am
(A cow don’t make ham…)
You ain’t what you’re not
So see what you got
You are what you is
An’ that’s all it ’tis

Mas…HOW IS THIS APPROPRIATE? Frank Zappa: You are what you is (video)