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Around Our Town: Ñews from the Neighborhood

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Basketball: The undefeated Pocho High Fighting Santos meet the Chupacabras of Don Fernando Valley High for the state hoops semifinals next week in Rancho Cucamonga. Booster Club president Cal Ifas wants to remind fans the vuvuzelas have arrived and you can pick up your order at his auto upholstery shop weekdays and Saturdays. Califas Tuck y Roll is in the Pocho Industrial Park behind the Tapatio plant.

Tourism: The El Rancho Pocho Downtown Historical District has once again garnered a mention in Zagat’s Off the Beaten Path Travel Guide: “A sketchy tattoo parlor, Lupe’s Mistic Yerberia and a car battery recycling joint take you back to an earlier time, a time that wasn’t really all that good, actually, but if that’s what you’re looking for, the El Rancho Pocho Downtown Historical District has it all.”

Mas…Around Our Town: Ñews from the Neighborhood

Dear Gorton’s: Thanks for the apology but …

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Dear Gorton’s Seafood and Rinck Advertising:

I am thrilled to the gills that you took the time to respond. I am a fan of your products, and hope that they reach many more households than mine.

However, your response reveals exactly why you floundered in the first place. You mention that you “used a Spanish translation service,” and that “Spanish-speaking staff members were involved throughout the project.”

You didn’t say that you translated it yourself in-house, or that Spanish-speaking and/or Latino executives (emphasis on executives) oversaw the project.

Instead, it seems like someone internally had the idea to reach out to Latina moms but fish-farmed out the work because you didn’t have the capabilities or experience to do it on your own.

Mas…Dear Gorton’s: Thanks for the apology but …

New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)

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Screencapture from GortonEnEspanol.com

So, what if I could find tits and fish sticks all in one place? A one-stop shop for all my breast and seafood needs?

This is what’s on my mind today after Gorton’s fun website snafu. They launched a web page for Spanish-speaking Latina moms this week, and left one teeny tiny accent off a fairly important word. They turned mothers and seafood into, well, something a whole lot raunchier than what they probably intended.

Mas…New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)