The Daily Show’s Senior Latino Correspondent Al Madrigal goes to Washington, D.C. to meet with demonstrators who want Puerto Rico to become America’s 51st state. [Disclaimer: Al is POCHO’s Migrant Editor.]
spanish-language
Comic video shoot-out! ‘I love Spanish TV’ vs ‘I hate Spanish TV’
Eliot Chang just loves Spanish-language TV. Comic Yamil (“I’m Hispanic”) Piedra dislikes the very same shows, doesn’t think the comedies are funny, hates the dubbing and thinks the Spanish voices sound like they were recorded on the toilet. YMMV.
Mas…Comic video shoot-out! ‘I love Spanish TV’ vs ‘I hate Spanish TV’
We’re selling young, mobile pochos! Who’s buying? For how much?
The meme started on a site called MetaFilter: If you are not paying for it, you’re not the customer; you’re the product being sold.
Facebook — free to use — sells you and your friends and your information to advertisers. So does Google and so does Yahoo! When POCHO grows up, we’ll sell your “page views” too — hopefully to multitudes of high-spending advertisers who are appropriate and cool tambien.
This week the online ad world was excited about the latest estimates of the “Latino” marketplace from Nielsen.
Our No Shit Sherlock™ quick summary:
- There are lots of Latino (Hispanic,Mexican,Chicano,Latin-American,Cuban, etc.) people
- Latinos buy many products
- Advertisers spend lots of money online, on TV, in print and over the air to get Latinos to buy their products
- The Latino “market segment” is young, mobile and growing
Peep the surprising stats illustrated by purty graphs from the Nielsen survey:
Mas…We’re selling young, mobile pochos! Who’s buying? For how much?
Pocho Ocho reasons I hate ‘Hispanic’ magazines
8. They are published by carpetbaggers, coconuts, and Tio Tacos.
7. They pander to corporate interests, while pimping community issues.
6. They are written for the sole reason of selling institutional ads.
5. Print is dead. The only people who don’t know that are the people who fund magazines.