The Adventures of Paleta Man is the story of an ice cream man who becomes a superhero. And this video — hold on now — is an adaptation of a coloring book based on the Paleta Man screenplay by independent writer/filmmaker Paul Ramirez of Austin, TX. The video is best when played fullscreen. The plot:
Esteban Ruiz makes a living by selling ice cream. A good and hardworking man, Esteban enjoys his job, especially when it brings him closer to Margarita Morales, the woman he loves. But being a modest man makes Esteban an easy target. He has been bullied, and becomes frustrated by his inability to defend himself. His fate suddenly changes when he purchases an antique wooden box. The box contains a magical medallion that gives Esteban special abilities. With his newly acquired strength, he decides to help those in need and punish criminals. He calls himself Paleta Man. When a villain captures Margarita, Esteban will need all of his super powers.
Part 2 — Secret of the Gold Medallion — is below.
Here’s Ramirez’ intro:
Paleta Man continues to sell ice cream to the neighborhood kids and to secretly fight crime throughout the city whenever there is trouble. One day he is approached by a direct descendant of the Ancient Aztec tribe who informs him that his gold medallion holds a secret that has been kept by many generations of Aztec descendants. He must then travel to the great pyramid in Mexico in search of the well-kept secret and to try to unlock the mystery of how and why he was transformed into a Superhero with Aztec powers.
Our friends at LatinoLA.com interviewed Ramirez in 2009.
Story by Paul Ramirez and Matthew Ramirez. Written by Matthew Ramirez and Paul Ramirez. Illustrations by Jose Daniel Oviedo Galeano. Produced and edited by Paul Ramirez. All male voices by Paul Ramirez. All female voices by Diana A. Ramirez.